to remove filtersNEWS: Abbott Mead TV spots show BT’s caring side
13 Dec 1996 | by GORDON MACMILLAN
the father and son team, Peter and Sir Edmund Hillary. The campaign breaks nationally on Monday ...
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ADVERTISING & PROMOTION: Agency of the week: BDDH
19 Dec 1996
restructured, and the name Butterfield Day Devito Hockney change officially to a set of initials ... executive), Derek Day, Simon Green and John Dean (creative partners) ------------------------------------------------------------------------ ...
NEWS: BRIEFS
12 Dec 1996
on the National Lottery. Bass probe The Monopolies and Mergers Commission is investigating Bass ...
INTERACTIVE: CASE STUDY/BT TOUCHPOINT; BT’s talking kiosks provide a direct line to the consumer on the street
29 Nov 1996 | by GORDON MACMILLAN
Advertisers were quick to sign up to BT s Touchpoint kiosks. Gordon MacMillan reports on what they offer If you re walking through the Trocadero or the National Gallery and see someone being ... over the next six months. If judged a success, a national roll-out will follow. ...
INTERACTIVE: BEHIND THE HYPE/INTERACTIVE TV; How operators are vying to complete the interactive loop,
29 Nov 1996 | by MEG CARTER
for carrying viewer data, according to some estimates - but combined with the national penetration of BT ...
NEWS: STOP PRESS
28 Nov 1996
. BT are offering a 12 Days of Christmas special, where UK calls between Boxing Day and January 6 ...
ADVERTISING & PROMOTION: Agency of the week: MEDIAPOLIS
28 Nov 1996
The Times was sponsored for a day and given away free. The deal made news around the world ...
MARKETING ONLINE: Murdoch takes the Net further
28 Nov 1996 | by ANDY FRY
the chance to win a free on-site Web marketing seminar worth pounds 1500. The one-day interactive event ...
THIS WEEK: CardCall threatens to sue UK newcomer
21 Nov 1996
. Zwebner, who launched a National Lottery branded card in the UK in August, has also denied press reports ...
SUPPLEMENT: IPA ADVERTISING EFFECTIVENESS AWARDS 1996; CATEGORY TWO: New campaigns
14 Nov 1996
these days. But there is a point to it. For many years, BT has run call-generation campaigns ... as The Sun, which I get every day, it makes you realise that it is actually value for money ... increase in calls per line. Nationally, a prolonged rise in the duration of calls coincided precisely ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
