to remove filtersADVERTISING & PROMOTION: BRIEFS
12 Dec 1996
. RNIB s target agency The Royal National Institute for the Blind has appointed marketing ... . Bathing samples Johnson Day of the Dead . Reebok s rugby tackle Reebok has unveiled ...
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NEWS: NatWest plans card to challenge Goldfish
19 Dec 1996
NatWest is to launch a national loyalty card scheme rivalling Goldfish, the British Gas...NatWest is to launch a national loyalty card scheme rivalling Goldfish, the British Gas-backed multi-brand loyalty credit card. The bank is working on a consortium card loyalty programme ... and Abbey National are forming a separate loyalty block which is also expected to include BP ...
ADVERTISING & PROMOTION: British Gas under pressure’
12 Dec 1996 | by PATRICK BARRETT
competition from newly licensed gas suppliers, having been savaged by the national press, which labelled ... of the national newspaper coverage survey Presswatch for over a year. But most observers believe ...
NEWS: Robson Brown wins battle for Northern Electric’s pounds 4m task
06 Dec 1996
, before rolling out a national campaign in readiness for the 1998 shake- up. Dean Hall ... consumers in the North-east and other regions around the UK as well as national utility and consumer ...
NEWS: STOP PRESS
28 Nov 1996
. BT are offering a 12 Days of Christmas special, where UK calls between Boxing Day and January 6 ...
ADVERTISING & PROMOTION: Agency of the week: MEDIAPOLIS
28 Nov 1996
The Times was sponsored for a day and given away free. The deal made news around the world ...
MARKETING FOCUS: Wire we waiting?
14 Nov 1996 | by JAMES CURTIS
% of the national workforce do not use a PC regularly. Michael Svennevig, research fellow at the University ... say they do not see the need for one. * 76% of the national workforce do not use a PC on a ...
MARKETING TECHNOLOGY: IT and miss
14 Nov 1996 | by RACHEL MILLER
visits a day. Delivering the goods is the second challenge. One project that Herman highlights ... result, Wal-Mart s detergent inventories have been reduced from 30 to two days, while P ...
ADVERTISING & PROMOTION: BRIEFS
07 Nov 1996
Fuji first for Maher Maher Bird Associates has unveiled the first work for Fuji s Advanced Photo System since its parent Simons Palmer Clemmow Johnson won the business in September. Brylcreem push Shilland s database by December. J s day Pillsbury UK has appointed ...
NEWS: APL launches game featuring cult Peperami character
25 Oct 1996 | by ANNE-MARIE CRAWFORD
national television and press advertising push. The press work also rolls out next month in key ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
