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national fault line in all of us - that customer cuddling simply isn t British? This is our ... expectations that can t be delivered. They must take into account the fundamentals of our national ...
Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day DRTV ad for its five...Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day DRTV ad for its five charity clients from the budget which it would normally have paid for corporate Christmas cards. The agency is producing a two-minute commercial for the five charities: the National Society ...
NatWest is to launch a national loyalty card scheme rivalling Goldfish, the British Gas...NatWest is to launch a national loyalty card scheme rivalling Goldfish, the British Gas-backed multi-brand loyalty credit card. The bank is working on a consortium card loyalty programme ... and Abbey National are forming a separate loyalty block which is also expected to include BP ...
is the UK s largest broadcast sponsorship to date, will run from Christmas Day until January 6....Cadbury is adding a festive boost to its sponsorship of Coronation Street with the addition of holly and snow to the Aardman credits. The festive addition to the sponsorship, which at pounds 10m is the UK s largest broadcast sponsorship to date, will run from Christmas Day until January 6. ...
National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton & Bowles Financial...National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton s strategy to centralise its marketing operations. NAG, which bought Yorkshire Bank from Midland for pounds 976.5m in 1990, is known to be seeking to expand its UK operations and is thought likely to make a further ...
CIBAVision has unveiled a national poster campaign to promote its VitalEyes moisturising drops...CIBAVision has unveiled a national poster campaign to promote its VitalEyes moisturising drops, breaking pre-Christmas and continuing through 1997. The 48-sheet, 70s-style campaign, through TBWA, will appear at 1200 sites and feature a variety of common scenarios, from home viewing to partying ...
Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas national television campaign...Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas national television campaign to promote his scent for men, Le Male, launched in early 1996. The ad has been art-directed by Gaultier himself, who promises it will excite . The campaign, through Kenneth Green Associates ...
consumer left the house, but these days that figure is under 20%, says Doyle. The battle ... into the idea, says chairman of Simons Palmer, Paul Simons, who has been involved from day one ... its own charity link with the National Society for the Prevention of Cruelty to Children ...
discount days and offers on selected gift lines. The BRC s Hodges agrees that there is still a lot ... the Sunday Christmas shopping outing seems to have become a new form of national entertainment, with queues ...
briefed to trawl London s advertising and marketing agencies for a replacement to look after day-to-day ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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