to remove filters& Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us
19 Dec 1997 | by STEFANO HATFIELD
Day (Leagas Delaney) just shades VW s outstanding price and Passat work and the Sharan poster (all ...
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HEA takes hard line on youth smoking
19 Dec 1997 | by JOHN TYLEE
Cancer and lung disease victims telling their own harrowing stories of how smoking destroyed...Cancer and lung disease victims telling their own harrowing stories of how smoking destroyed ... initiative that attempts to shatter the belief of many 16- to 2l-year-olds that they can smoke while young ... by three relatively young people suffering from smoking-related diseases. They include Tracey Cotton, 36 ...
LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook
19 Dec 1997 | by RICHARD COOK
, the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were..., the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were ... Cup, they were reaping the rewards of exceptionally big spending summer ad pushes. But National Power? In fact, National Power had paid a little over pounds 1 million to become the broadcast ...
Not everyone will get this ... and that’s the whole point - ’Non-branding’ works because it taps into consumers’ ad literacy Dave Phillips says. The question is why so few agencies are able to persuade clients to run with i
19 Dec 1997 | by DAVE PHILLIPS
In days of yore, when the principal function of advertising was to lodge the brand name (and a USP...In days of yore, when the principal function of advertising was to lodge the brand name (and a USP) in consumers consciousness, the very notion of unbranded advertising would have seemed ludicrous. Not so nowadays, when we have a few campaigns running without any branding whatsoever ...
OPINION: PICK OF THE YEAR
19 Dec 1997 | by DAVE PHILLIPS
Campaign chooses the BBC s Perfect Day : Arguments about whether or not it s an ad will rage...Campaign chooses the BBC s Perfect Day : Arguments about whether or not it s an ad will rage, but there s no doubt that Leagas Delaney s film stood out like no other. It got the value message over, and is exquisitely crafted. Written and art directed by Will Farquhar and Ian Ducker, directed by Gregory Rood ...
Private View
19 Dec 1997 | by TIM ASHTON
and just got lucky by being even more crap than usual one particular day. Sainsbury s won my heart ... that is part of a larger Christmas campaign. A bit too much cheese for my liking. These days, I find ... hopes, quality of scripts. The campaign got off to a good start by being voted the nation ...
INTERNATIONAL: WHAT’S HOT IN GERMANY
19 Dec 1997 | by VERONIKA CLASSEN, the chief creative of
was for the Frankfurter Allgemeine Zeitung. When I was small, and even before that, this great German national daily ... campaigns are looking very European these days, and are increasingly wordless. Or they are in English ...
US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads
19 Dec 1997 | by RICHARD KATZ
is the advertising spectacle that the day after Super Bowl Sunday, USA Today, America s dominant national newspaper ... , and NBC, which is broadcasting the event, will be laughing all the way to the bank. The National ... for Tabasco sauce, which stars an exploding mosquito. Bill Croasdale, the president of national ...
Mellors Reay lands task for health service advice line
19 Dec 1997 | by OUR PARLIAMENTARY CORRESPONDENT
Mellors Reay s roster this summer. The agency beat Delaney Fletcher Bozell and Leagas Shafron Davis to land a campaign to promote a 24-hour telephone advice line run by the National Health Service. Initially, there will be a pounds 350,000 budget to promote three pilot schemes in a ...
LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds that if you’re not inside it, the system works against you
19 Dec 1997 | by MICHELE MARTIN
restrictive practices on hiring foreign nationals, saying that the industry s reliance on word of mouth ... and November 1997, agency job ads in trade and national papers amounted to just 17,144 column centimetres ... comfortable that you re not offering parochial British views. Even on national accounts, awareness ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
