director: Michaela Day THIRD Client: Safeway Stores Agency: Bates Communications ... , equivalent to pounds 140,000 if rolled out nationally. It was particularly good to see a retailer ... captures huge amounts of information on purchase behaviour every day. To find out more about why ...
Art director: Paul O Brien SECOND Client: National Canine Defence League Agency ... Patrick s Day was judged the best DRTV submission this year. As the panel pointed out, it combined ... -and-white commercials conveyed the message that St Patrick s Day was approaching, and that while you didn t have ...
investment account offering attractive interest rates and a 20-day withdrawal period, the Chelsea departed ... that enabled them to make their own, better-informed decisions. A National Drugs Helpline, promoted ...
, and specialist judges from clients and agencies gathered for three days with the challenging task of reaching ... direct marketing, rather than just concentrating on advertising. John Whitehead, National Trust ...
. Customers pay from pounds 85 for a day of off-roading in the UK, to pounds 3500 each for a week s trek across foreign mountains. Another variation is A Country Affair - a series of one-day events at stately homes as Land Rover s guests. Discovery Days is a similar programme geared to Discovery owners ...
- The National Trust Joanna Reynolds - Reader s Digest William Knocker - Compaq Computer ... - Brann Mark Phillips - National Council of YMCAs Alison Jelfs - Chair of DMA Creative ...
The marketing push behind Goldfish, tracked during the summer as the UK s fastest-growing credit card, has been voted the best direct marketing campaign of the year. The work of dp s Direct Marketing/Royal Mail Awards, on Tuesday. Guinness, with its St Patrick s Day campaign by Brann, won ...
to be underperforming. A two-stage campaign was devised. On day one, a yellow bag was left at houses, urging recipients to dispose of their disposables and join the shaving revolution. On day two, interested ...
WINNER Client: National Geographic Society Agency: In-house Copywriter: Liz Murphy Art Director: Joan Anderson SECOND Client: Radio Times Agency: Barraclough Hall Woolston Gray Copywriter: Ruth Blair Art Director: Duncan Gray THIRD ...
WINNER Client: SmithKline Beecham Pharmaceuticals Agency: The Merchants Group Operations manager: David Prince SECOND Client: Swan National Agency: Rees Bradley Hepburn/Telelab Copywriter: Ian Bradley Art director: Steve Ward THIRD Client ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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