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Abbey National is hijacking every advertising space in the Independent for a day and launching a major TV campaign as part of a pounds 10 million repositioning through Euro RSCG Wnek Gosper and TMD Carat.
Cancer and lung disease victims telling their own harrowing stories of how smoking destroyed their lives are being featured in a new Government TV campaign to convince young people that cigarettes are uncool .
Last week s fire at Heathrow wreaked havoc with Banks Hoggins O Shea s weekend in Dublin.
JWT gains pan-European Shell at the expense of Esso... Lowe Howard-Spink lands the Express Group... BDDH wins Mercedes, which ends speculation about its future... O s media... Euro
Alan Davies extols stress-free banking at Abbey National in the bank s pounds 10m national television campaign, which launches on Boxing Day. The star of BBC detective drama series Jonathan Creek will appear in a series of executions created by Euro RSCG Wnek Gosper set to run through the new year....
The Health Education Authority (HEA) is to use real smokers for the first time in its advertising in a bid to shock young people into stopping smoking.
The BBC s controversial promotional film Perfect Day was only seen by 43% of TV viewers, despite receiving mass-media coverage, according to new research by CIA MediaLab.
Abbey National is creating its first dedicated internal relations department and a community affairs programme, as a result of a restructuring by new director of corporate affairs Nick Chaloner.
One man watched the TV pictures of a blubbing Yamaichi Securities president Shohei Nozawa with rather more amazement than the rest of us.
It s one of the great ironies of New Labour s first six months in power - that a Government which was ushered in by one of the most formidable political PR machines in recent memory is required to review the situation after a number of its more enthusiastic spin doctors start becoming too creative with...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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