18 Dec 1997
| by LISA CAMPBELL
will
run from Boxing Day to No Smoking Day in March 1998....on smoking, by unveiling the Health
Education Authority s new anti-smoking advertising campaign, which will
run from Boxing Day to No Smoking Day in March 1998.
The TV commercials, conceived by Abbott Mead Vickers BBDO, show real
people with smoking-related diseases. One ad features David, a
51-year ...
18 Dec 1997
| by JEREMY BULLMORE
Alan Davies extols stress-free banking at Abbey National in the
bank s pounds 10m national...Alan Davies extols stress-free banking at Abbey National in the
bank s pounds 10m national television campaign, which launches on Boxing
Day. The star of BBC detective drama series Jonathan Creek ...
. Abbey National aims to reposition itself as a
company that cares about its customers needs and hopes ...
18 Dec 1997
| by DANNY ROGERS
Action on Smoking and Health (ASH) has challenged the Advertising
Standards Authority to crack...Action on Smoking and Health (ASH) has challenged the Advertising
Standards Authority to crack down on advertising for Camel boots and
Marlboro Classics clothing, following a recent ...
. If we believed one of these ads
was using a cigarette brand name to directly promote smoking, we would ...
18 Dec 1997
| by JANE BAINBRIDGE
hipness and
creativity - was broadened out to a fundamental re-evaluation of
national identity ...
up this national rethink. Dropping
its Union Jack corporate logo in favour of a ground ...
and BT is making its mind up.
NO SMOKE WITHOUT FIRE
Probably the single biggest issue ...
18 Dec 1997
director: Michaela Day
THIRD
Client: Safeway Stores
Agency: Bates Communications ...
, equivalent to pounds 140,000 if rolled out nationally.
It was particularly good to see a retailer ...
captures huge amounts of information on purchase
behaviour every day. To find out more about why ...
18 Dec 1997
Art director: Paul O Brien
SECOND
Client: National Canine Defence League
Agency ...
Patrick s Day was judged the best DRTV submission this year. As the
panel pointed out, it combined ...
-and-white commercials conveyed the message that St Patrick s
Day was approaching, and that while you didn t have ...
18 Dec 1997
| by DANNY ROGERS
, The Database Group.
Camelot s merchandise and licensing division, National Lottery
Enterprises, has ...
of the Nationwide Football
League in a seven-figure deal.
Marketing is presenting a one-day conference ...
18 Dec 1997
investment account offering attractive interest rates and a
20-day withdrawal period, the Chelsea departed ...
that enabled them to make their own,
better-informed decisions.
A National Drugs Helpline, promoted ...
18 Dec 1997
| by FABIENNE TYLER, Chair, DMA Royal Mail A
, and
specialist judges from clients and agencies gathered for three days with
the challenging task of reaching ...
direct marketing,
rather than just concentrating on advertising.
John Whitehead, National Trust ...
18 Dec 1997
| by AMANDA LUTCHFORD
review of M s pounds 5m advertising account on his
very first day in the job. Can you name both ...
:
a) Which undertaker mounted the first national TV campaign in its
sector?
b) What ...