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New anti-smoking advertising campaign

will run from Boxing Day to No Smoking Day in March 1998....on smoking, by unveiling the Health Education Authority s new anti-smoking advertising campaign, which will run from Boxing Day to No Smoking Day in March 1998. The TV commercials, conceived by Abbott Mead Vickers BBDO, show real people with smoking-related diseases. One ad features David, a 51-year ...

Stress free banking at Abbey National

Alan Davies extols stress-free banking at Abbey National in the bank s pounds 10m national...Alan Davies extols stress-free banking at Abbey National in the bank s pounds 10m national television campaign, which launches on Boxing Day. The star of BBC detective drama series Jonathan Creek ... . Abbey National aims to reposition itself as a company that cares about its customers needs and hopes ...

ASH fury at fag ’accessory’ ads

Action on Smoking and Health (ASH) has challenged the Advertising Standards Authority to crack...Action on Smoking and Health (ASH) has challenged the Advertising Standards Authority to crack down on advertising for Camel boots and Marlboro Classics clothing, following a recent ... . If we believed one of these ads was using a cigarette brand name to directly promote smoking, we would ...

MARKETING FOCUS: REVIEW OF THE YEAR 1997 - Jane Bainbridge takes a look at some of the highlights and low points of 1997, a year which had some memorable moments for marketers

hipness and creativity - was broadened out to a fundamental re-evaluation of national identity ... up this national rethink. Dropping its Union Jack corporate logo in favour of a ground ... and BT is making its mind up. NO SMOKE WITHOUT FIRE Probably the single biggest issue ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL

director: Michaela Day THIRD Client: Safeway Stores Agency: Bates Communications ... , equivalent to pounds 140,000 if rolled out nationally. It was particularly good to see a retailer ... captures huge amounts of information on purchase behaviour every day. To find out more about why ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - DRTV

Art director: Paul O Brien SECOND Client: National Canine Defence League Agency ... Patrick s Day was judged the best DRTV submission this year. As the panel pointed out, it combined ... -and-white commercials conveyed the message that St Patrick s Day was approaching, and that while you didn t have ...

STOP PRESS

, The Database Group. Camelot s merchandise and licensing division, National Lottery Enterprises, has ... of the Nationwide Football League in a seven-figure deal. Marketing is presenting a one-day conference ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER TELEMARKETING

investment account offering attractive interest rates and a 20-day withdrawal period, the Chelsea departed ... that enabled them to make their own, better-informed decisions. A National Drugs Helpline, promoted ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGING PROCESS

, and specialist judges from clients and agencies gathered for three days with the challenging task of reaching ... direct marketing, rather than just concentrating on advertising. John Whitehead, National Trust ...

MARKETING MIX: The Marketing Christmas Quiz

review of M s pounds 5m advertising account on his very first day in the job. Can you name both ... : a) Which undertaker mounted the first national TV campaign in its sector? b) What ...

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