THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - ELECTRONIC MEDIA
18 Dec 1997
information as railway timetables and National Trust opening times. THIRD A range of Internet ...
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ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK: NESCAFE
18 Dec 1997 | by MATTHEW HOOPER
) and John Elsom (copywriter) Budget: pounds 1m plus Media: National TV and radio Core ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - BRAND BUILDING
18 Dec 1997
Client: National Canine Defence League Agency: Burnett Associates Copywriters: Marc Nohr ...
Careers: The Secret Diary of Brian The Brand Manager
18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A
depend on a successful brand having a life cycle of at least ten years. These days you are doing well ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FMCG
18 Dec 1997
an integrated campaign for early 1997 with four key messages: St Patrick s Day is approaching; it s a great ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS INSERTS
18 Dec 1997
for an insert developed to promote one of the DMA s own conferences in Scotland, its Loyalty Day. What better ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - HIGH VOLUME - BUSINESS DIRECT MAIL
18 Dec 1997
Day conference in Scotland being double the number of places. The mailing, to DMA members ...
MEDIA: Dear Saint Rick - many thanks for the radio station
18 Dec 1997 | by RAYMOND SNODDY
there is a greater chance that he will turn up for work seven days a week if necessary ...
ANALYSIS: Will Toyota overdo New Year? - Toyota has opted to bombard the public over the New Year as part of an pounds 18m sponsorship on ITV. Danny Rogers wonders if this ploy will irritate or inspire viewers
18 Dec 1997 | by MATTHEW HOOPER
Saatchi s Eve and New Year s Day. The pounds 18m tie-up also secures Toyota the ITV New Year ...
Toyota to dominate New Year TV in sponsorship deal
12 Dec 1997 | by KAREN YATES
that attaches the motor company to most ITV programmes airing on New Year s Eve and New Year s Day for the next...Toyota has signed the biggest television sponsorship deal ever, an pounds 18 million package that attaches the motor company to most ITV programmes airing on New Year s Eve and New Year s Day ... . This will be followed by a national TV, press and poster campaign for the Avensis which will break on Friday 2 January ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
