to remove filtersMedia Profile: The mag from the Ministry - Pauline Haldane, editor, Ministry
05 Dec 1997 | by STEPHEN ARMSTRONG
. Pretty much my first day on Jackie I realised I wasn t going to make it as the BBC s war reporter, she ...
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Profile: Alex Mackey, Debenhams - Talking shop at Debenhams/Alex Mackey changes direction to join the department store chain
12 Dec 1997 | by IAN DARBY
at least an hour a day in the gym and plays for the same cricket team as Coyle. He left Square ...
STOP PRESS: Shandwick North wins First National deal
21 Nov 1997 | by JEMIMAH BAILEY
First National Vehicle Contracts has appointed Shandwick North to handle its PR. First National...First National Vehicle Contracts has appointed Shandwick North to handle its PR. First National, part of Abbey National, is a contract hire company which has doubled in size over the last two years. ...
Judge and Jury: Co-op turns the tables with appetising report on labels - The timing of the release of a Co-op report on food labelling was such that almost all media swallowed the story whole, says Tina Fotherby, director at Nexus PR
21 Nov 1997 | by TINA FOTHERBY
in time to publish on the day of the Monday press conference, using the word today in copy. The report was backed by the Consumers Association and the National Food Alliance. Both provided third ... , as recommended, a code of practice is introduced, or new legislation, as preferred by the National Food ...
Diary: NFU milks the farming industry to come up with the PR cream
14 Nov 1997
In the good old days the British public loved their farmers, but a recent poll by MORI says we now...In the good old days the British public loved their farmers, but a recent poll by MORI says we now view them as animal abusing, money-grabbing bumpkins. In response, the National Farmers Union is stepping up its PR effort in an attempt to portray its members as sensitive, cow-loving types ...
CAMPAIGNS: Making Vinnie a White Knight - Public Awareness
07 Nov 1997 | by NICK PURDOM
venture between Lloyds TSB and Car Group. The day before the public launch a photocall was held ... independently to Rhys for comment. The teaser release was covered by six nationals including the Times ... -minute piece on launch day. Paragon hopes to have an item featured on motoring programme Top Gear soon ...
Stop Press: Greenwood Tighe hits right chord with Bass
31 Oct 1997 | by JEMIMAH BAILEY
Pub operator Bass Taverns has appointed Greenwood Tighe PR to handle its corporate, national...Pub operator Bass Taverns has appointed Greenwood Tighe PR to handle its corporate, national and regional PR following a three-way pitch. The consultancy has worked on Bass Taverns regional media relations in Scotland and the north of England for five years. The appointment follows Bass Taverns ...
Are advertisers paying too high a price for star turns?
31 Oct 1997 | by MAGGIE BROWN
should have been basking in the sun of national gratitude, and have been of prime commercial value ... appealing Perfect Day campaign, a commercial plug masquerading as a public service message ... nurtured them. It s a shame that National Libraries Week has made the books its stars rather than ...
CAMPAIGNS: Mass interest in new pay stations - Service Launch
24 Oct 1997 | by SIMON O’CONNELL
media coverage of the PayPoint launch nationally and regionally and to generate a high level ... . But for the national launch London was chosen as the location for a major press conference, which was arranged for 9 September at the Berkeley Hotel. This served as both the main national launch and the first in a series ...
STOP PRESS: Littlewoods takes stock of PR with WB&B
03 Oct 1997 | by IAN DARBY
-figure national and regional consumer account. Covering media relations, community relations and event...Littlewoods Stores has chosen Liverpool-based WB&B Strategic Communications to handle its six-figure national and regional consumer account. Covering media relations, community relations and event management, the agency will focus on developing a strategy for the Berkertex clothing brand. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
