to remove filtersReview: Marketing and advertising news in the week’s press
19 Dec 1997 | by KAREN YATES
and marketing. Fuji s national sales manager, Roger Moore, has stepped in to replace him. - Marketing Week ...
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Abbey National takes Independent for a day
19 Dec 1997 | by EMMA HALL
Abbey National is hijacking every advertising space in the Independent for a day and launching a...Abbey National is hijacking every advertising space in the Independent for a day and launching a ... campaign kicks off on Boxing Day with a 60-second film which shows how Abbey National is trying to take ... Carat. The campaign aims to portray Abbey National as an organisation that understands the role ...
Stress free banking at Abbey National
18 Dec 1997 | by JEREMY BULLMORE
Alan Davies extols stress-free banking at Abbey National in the bank s pounds 10m national...Alan Davies extols stress-free banking at Abbey National in the bank s pounds 10m national television campaign, which launches on Boxing Day. The star of BBC detective drama series Jonathan Creek ... . Abbey National aims to reposition itself as a company that cares about its customers needs and hopes ...
Goldfish clinches top DM award
18 Dec 1997 | by DANNY ROGERS
The marketing push behind Goldfish, tracked during the summer as the UK s fastest-growing credit card, has been voted the best direct marketing campaign of the year. The work of dp s Direct Marketing/Royal Mail Awards, on Tuesday. Guinness, with its St Patrick s Day campaign by Brann, won ...
Coming back in from the cold: After years of playing the global outcasts South African businesses are having to learn how to walk again in the international business world - and are leaning heavily on PR in their efforts. Kate Nicholas reports
12 Dec 1997 | by KATE NICHOLAS
, but for businesses operating in the rainbow nation, the process of change is only just beginning...., but for businesses operating in the rainbow nation, the process of change is only just beginning. In the new ... contribution to rebuilding the nation. There are two words to describe it - transparency ... something of a holy grail these days but Francois Baird, chairman of Edelman affiliate Baird s, says ...
BACKBITE
12 Dec 1997 | by CLAIRE BEALE
mental condition of the nation s consumers....It s that time of the month again when the advertising industry gets to chuckle at the sorry mental condition of the nation s consumers. Yes, that monthly comic, the Inde-pendent Television Commission s TV Advertising Complaints report, has arrived, reminding me that there are people out ...
PRIVATE VIEW
12 Dec 1997 | by LARRY BARKER
in the client s name of all places (back in my AMV days I was constantly on at Dave and Ron to check ... from BMP for the National Dairy Council. OK, it s the old he s got the milkman s eyes gag and, yes ... Exposure: National press National Dairy Council Project: Milk Client: Andrew Ovens, marketing ...
FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads
12 Dec 1997 | by ROBERT GRAY
national credentials as strong as any of those agencies based in London W1, SW1 or EC2. And in many cases ... these agencies with a national outlook have chosen to base themselves outside the capital vary. For some ... , to which the UK is a signatory. All the daily national broadsheets have written about the story ...
Partners BDDH set to recruit staff after new-business wins
12 Dec 1997 | by EMMA HALL
Partners BDDH has started a recruitment drive after securing new-business gains of nearly pounds 15 million this year. The agency, formerly known as Butterfield Day Devito Hockney, has already taken on an account team to work on Wesleyan Financial Services, whose business it picked up ...
Midland ’97 hit by low turnout
11 Dec 1997 | by AMANDA RICHARDS
Midland Bank has been forced to cut projected audience figures for the 19-day Midland 97 event...Midland Bank has been forced to cut projected audience figures for the 19-day Midland 97 event by 70,000 following disappointing attendance figures during the first week. The ground ... Village, offering interactive amusements during the day has failed to capture people s interest. As a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
