19 Dec 1997
| by RICHARD COOK
, the three best remembered marques in the UK
were Mars, Coca-Cola and National Power. The first two were..., the three best remembered marques in the UK
were Mars, Coca-Cola and National Power. The first two were ...
Cup, they were reaping the rewards of
exceptionally big spending summer ad pushes. But National Power?
In fact, National Power had paid a little over pounds 1 million to
become the broadcast ...
19 Dec 1997
| by RICHARD KATZ
is the advertising spectacle that the day after
Super Bowl Sunday, USA Today, America s dominant national newspaper ...
,
and NBC, which is broadcasting the event, will be laughing all the way
to the bank.
The National ...
for Tabasco sauce, which stars an exploding
mosquito.
Bill Croasdale, the president of national ...
19 Dec 1997
| by STEFANO HATFIELD
the BBC s
Perfect Day (Leagas Delaney) and BMP s Volkswagen work, or last year s
Blackcurrant Tango ...
18 Dec 1997
| by MATTHEW HOOPER
) and John Elsom (copywriter)
Budget: pounds 1m plus
Media: National TV and radio
Core ...
12 Dec 1997
| by LARRY BARKER
in the client s name of all places (back in my AMV days I was
constantly on at Dave and Ron to check ...
from BMP for the National Dairy Council. OK, it s the old
he s got the milkman s eyes gag and, yes ...
Exposure: National press
National Dairy Council
Project: Milk
Client: Andrew Ovens, marketing ...
12 Dec 1997
| by SARAH DU HEAUME, managing director of J
of the prestigious awards ceremony last week. Three
national advertisers lined up in the first ad break in the show ...
12 Dec 1997
| by JOHN TYLEE
Anheuser-Busch s spend on Budweiser in the UK, where a TV and national
press campaign through BMP ...
11 Dec 1997
| by JAMES CURTIS
BT s boxer dog Bobo , the National Lottery s Winsday and Gary
Lineker s pairing up...BT s boxer dog Bobo , the National Lottery s Winsday and Gary
Lineker s pairing up with the Spice Girls for Walkers are the stars of
the 1997 Adwatch of the year.
These are the three most memorable ads of the year, achieving the
highest recall in a single week, as measured by NOP in Marketing ...
11 Dec 1997
| by RAYMOND SNODDY
have played their part in the
national transformation of eating habits but it is the Telly Chefs who ...
ourselves saddled with, for making it virtually impossible
to get into any decent restaurant these days ...
be like the bad old days of Eastern Europe where it took influence,
if not actually a bribe, to get a ...
11 Dec 1997
| by ROBERT GRAY
national police sponsorship working
group.
Our force s view is that if it s a brewery putting ...
sponsorship officer Terry Turner adds: All core
policing is funded by local and national government, but I ...