to remove filters& Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us
19 Dec 1997 | by STEFANO HATFIELD
Day (Leagas Delaney) just shades VW s outstanding price and Passat work and the Sharan poster (all ...
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Abbey National takes Independent for a day
19 Dec 1997 | by EMMA HALL
Abbey National is hijacking every advertising space in the Independent for a day and launching a...Abbey National is hijacking every advertising space in the Independent for a day and launching a ... campaign kicks off on Boxing Day with a 60-second film which shows how Abbey National is trying to take ... Carat. The campaign aims to portray Abbey National as an organisation that understands the role ...
LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook
19 Dec 1997 | by RICHARD COOK
, the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were..., the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were ... Cup, they were reaping the rewards of exceptionally big spending summer ad pushes. But National Power? In fact, National Power had paid a little over pounds 1 million to become the broadcast ...
OPINION: PICK OF THE YEAR
19 Dec 1997 | by DAVE PHILLIPS
Campaign chooses the BBC s Perfect Day : Arguments about whether or not it s an ad will rage...Campaign chooses the BBC s Perfect Day : Arguments about whether or not it s an ad will rage, but there s no doubt that Leagas Delaney s film stood out like no other. It got the value message over, and is exquisitely crafted. Written and art directed by Will Farquhar and Ian Ducker, directed by Gregory Rood ...
CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..
19 Dec 1997 | by A PUNTER
the rubbish these retailers are trying to peddle. I saw an ad in a national newspaper the other day ...
US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads
19 Dec 1997 | by RICHARD KATZ
is the advertising spectacle that the day after Super Bowl Sunday, USA Today, America s dominant national newspaper ... , and NBC, which is broadcasting the event, will be laughing all the way to the bank. The National ... for Tabasco sauce, which stars an exploding mosquito. Bill Croasdale, the president of national ...
Forum: Will advertisers lose out in the Ginger revolution? - Will Chris Evans as media owner be a good thing for Virgin, commercial radio and media as a whole? Is he a dangerously loose cannon or a very smart cookie? Is he a player, a manager, or both? Do
19 Dec 1997 | by ALASDAIR REID
Productions is a pretty clued-up little company. But running a national radio station is an entirely ... perfectionist in what he does and he has an amazingly high profile - he s in the newspapers almost every day ...
HOTLINE
19 Dec 1997 | by ANNA GRIFFITHS
revised rules for national newspapers has been cancelled at the last minute. It is understood ... the National Lottery. Rapier Stead results from everybody who works here, not from one or two ...
FOR THE RECORD
19 Dec 1997 | by ALASDAIR REID
and features. The station is looking for a sales house to handle its small portion of national sales ... . The National Magazine Company is to increase the number of published issues of Esquire, House Beautiful ...
INTERNATIONAL: MEDIUM OF THE MONTH - News, business, travel, sport ... in 22 minutes. Eleanor Trickett tries to keep up with 1010 WINS
19 Dec 1997 | by ELEANOR TRICKETT
stations are far more popular in America than in the UK and dominate national listening. Six out ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
