19 Dec 1997
| by A PUNTER
the rubbish these retailers are
trying to peddle.
I saw an ad in a national newspaper the other day ...
18 Dec 1997
director: Michaela Day
THIRD
Client: Safeway Stores
Agency: Bates Communications ...
, equivalent to pounds 140,000 if rolled out nationally.
It was particularly good to see a retailer ...
captures huge amounts of information on purchase
behaviour every day. To find out more about why ...
18 Dec 1997
| by DANNY ROGERS
, The Database Group.
Camelot s merchandise and licensing division, National Lottery
Enterprises, has ...
of the Nationwide Football
League in a seven-figure deal.
Marketing is presenting a one-day conference ...
11 Dec 1997
| by DRAYTON BIRD
with a local and national prize draw.
Customers will fill in personal details on the back ...
Save vouchers and the chance to win the overall
national prize of pounds 5000 worth of Thomas Cook ...
11 Dec 1997
| by ANNE-MARIE CRAWFORD
programmes over the Christmas week. The deal involves sponsorship of
three or four programmes a day from ...
05 Dec 1997
| by GRAHAM KING, creative director at Marke
these days, but
why make the type illegible? Yes, I know the woofer pun is absolutely
irresistible ...
04 Dec 1997
| by QUENTIN BELL
The Co-op is strengthening marketing for its food stores division
with the creation of four new positions, following the appointment of
marketing director Karen Carlyle in October.
Tim Marsden, who previously worked at Kodak and BP, joins as national
marketing manager, while Christine Stoddart ...
04 Dec 1997
| by ALI QASSIM
amount of money deposited. A comparable account at Abbey
National offers 1.8%, while NatWest will only ...
04 Dec 1997
| by LOUELLA MILES
promotions aren t run at the same time? After
all, Chanukah is just a few days before Christmas, while ...
of KLP. Just look at St Patrick s
and St George s Day. But maybe, he ventures, promotions geared ...
28 Nov 1997
| by HARRIET GREEN
, and
directed by Mark Chapman through Tiger Aspect.
The commercial will run on national television until Christmas Eve. The
TV activity will be supported with price offers in the national
press.
Media ...