Mellors Reay s roster this summer. The agency beat Delaney Fletcher Bozell and Leagas Shafron Davis to land a campaign to promote a 24-hour telephone advice line run by the National Health Service. Initially, there will be a pounds 350,000 budget to promote three pilot schemes in a ...
BT s boxer dog Bobo , the National Lottery s Winsday and Gary Lineker s pairing up...BT s boxer dog Bobo , the National Lottery s Winsday and Gary Lineker s pairing up with the Spice Girls for Walkers are the stars of the 1997 Adwatch of the year. These are the three most memorable ads of the year, achieving the highest recall in a single week, as measured by NOP in Marketing ...
plan. One, the rewards need to be achievable through day-to-day usage of the product. Two, they need ...
still access information. The technology is undergoing tests and will be rolled out nationally through ...
and delivered by hand. The United Nations Postal Union has recommended that other countries adopt ... it is important for national post offices to take action in the next 18 to 24 months. There will be no post ...
Sega is looking to advertise its latest PC racing game on the side of the nation s police cars....Sega is looking to advertise its latest PC racing game on the side of the nation s police cars. The firm is in talks with several constabularies about a deal which would see branding for the Sega Rally MMX on police vehicles. If successful, Sega may link up with other services as part of a major ...
Tesco is the company which enjoyed the most favourable national press coverage in the third...Tesco is the company which enjoyed the most favourable national press coverage in the third quarter of 1997, while Laura Ashley, BT and British Airways performed worst, according to Press-watch Quarterly s latest report. This is the second consecutive quarter that Tesco has come out on top ...
cartoons on TV in a day. The deal is part of a pounds 2 million ad blitz put together by CIA Medianetwork ... , by collecting tokens from the newspapers between 24 and 30 November. A national TV ad campaign will back ...
established itself in the national lexicon. The judges citation of the paper - which was written by a ...
such a quick decision three days after the pitch. Even BT s Customer Communications Unit (CCU), which ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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