to remove filtersHOTLINE
19 Dec 1997 | by ANNA GRIFFITHS
revised rules for national newspapers has been cancelled at the last minute. It is understood ... the National Lottery. Rapier Stead results from everybody who works here, not from one or two ...
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LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook
19 Dec 1997 | by RICHARD COOK
, the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were..., the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were ... Cup, they were reaping the rewards of exceptionally big spending summer ad pushes. But National Power? In fact, National Power had paid a little over pounds 1 million to become the broadcast ...
Transco gives pounds 3m TV, press and radio account to TMB
05 Dec 1997 | by Our Parliamentary correspondent
; but national press and radio advertising is also due to run until Christmas stressing the company s 24-hour ... as possible. We want to remind people Transco is open 365 days of the year. TV work has been planned for Christmas Day and the Media Business is also looking to buy advertising slots on TV listings pages ...
Royal Mail sets sights on e-mail
04 Dec 1997 | by LISA CAMPBELL
and delivered by hand. The United Nations Postal Union has recommended that other countries adopt ... it is important for national post offices to take action in the next 18 to 24 months. There will be no post ...
Sega in talks for a police link-up
27 Nov 1997 | by HARRIET MARSH
Sega is looking to advertise its latest PC racing game on the side of the nation s police cars....Sega is looking to advertise its latest PC racing game on the side of the nation s police cars. The firm is in talks with several constabularies about a deal which would see branding for the Sega Rally MMX on police vehicles. If successful, Sega may link up with other services as part of a major ...
PRIVATE VIEW
21 Nov 1997 | by PETER SOUTER
Typographer: Jasuir Garcha Exposure: National six-sheet posters The Big Issue Project: The Big Issue ... Director: Michael Haussman Production company: Serious Pictures Exposure: National TV Campbell ... Partners Exposure: National TV, cable and satellite ...
Media: My encyclopedia is dead, long live my shiny CD-ROM
20 Nov 1997 | by RAYMOND SNODDY
for its money. After all, you can bulk manufacture a CD-ROM for around 25p these days ...
MARKETING FOCUS: The new establishment - Microsoft, Nike, The Body Shop and Virgin have joined the establishment they set out to challenge Amanda Richards reports on the problems of rebel brands that have grown up.
13 Nov 1997 | by AMANDA RICHARDS
Three weeks ago, Microsoft faced the threat of a dollars 1m a day fine in the US for allegedly...Three weeks ago, Microsoft faced the threat of a dollars 1m a day fine in the US for allegedly ... earning dollars 1.50 a day - that s difficult for the public to reconcile. Another article ... to live up to the new, firebrand image both in the local and the national party. Its anti-sleaze stance ...
MEDIAWATCH
13 Nov 1997 | by RAYMOND SNODDY
With Yellow Pages national brand building campaign continuing, this week we turn the spotlight...With Yellow Pages national brand building campaign continuing, this week we turn the spotlight on the COI and its new energy-saving campaign. The creative, which features an Einstein impersonator, is from Saatchi ADULT 1 Yellow Pages ...
HHCL wins Transco corporate gas task in three-way battle
07 Nov 1997 | by HARRIET GREEN
of the national gas emergency service. A Transco spokeswoman said: We formally separated from British Gas ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
