Butlin s, the Rank-owned holiday company, has increased its 1998 marketing budget threefold, to pounds 10m, in its most serious attempt yet to reposition itself for the new millennium. More than a third of the budget will be spent in the first quarter on national TV, radio and press ads ...
in the client s name of all places (back in my AMV days I was constantly on at Dave and Ron to check ... from BMP for the National Dairy Council. OK, it s the old he s got the milkman s eyes gag and, yes ... Exposure: National press National Dairy Council Project: Milk Client: Andrew Ovens, marketing ...
look at the responsibilities the team has in its day-to-day dealings, they have more contact ...
and holiday magazines. The activity will be topped up with national and local radio ads during the peak ...
refunds to dissatisfied customers. A Holiday Services team will be based at resorts 24 hours a day ... which Airtours will match the price of any cheaper holiday within 28 days of booking. The ads, through Advertising Principles, will run from Christmas Day. ...
. A national TV campaign uses three commercials to illustrate the downside of failing to choose a ...
these days, but why make the type illegible? Yes, I know the woofer pun is absolutely irresistible ...
Eurostar is to provide national and international advertisers with the opportunity to sponsor...Eurostar is to provide national and international advertisers with the opportunity to sponsor Eurostar trains which, at a quarter of a mile long, are set to become Europe s longest billboard. Sports and Outdoor Media will manage sponsorship of the trains, including branding and promotional opportunities ...
seconds. Filming began at noon on both days, finishing at 6am on the first day and 8am ...
Tesco is the company which enjoyed the most favourable national press coverage in the third...Tesco is the company which enjoyed the most favourable national press coverage in the third quarter of 1997, while Laura Ashley, BT and British Airways performed worst, according to Press-watch Quarterly s latest report. This is the second consecutive quarter that Tesco has come out on top ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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