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that in 1996 there were almost 2,000 advertising stories in the national press. The Independent alone ran 341 items, an average of almost one per day. Advertising is now a key part of British popular ... Bourret to front National Wonderbra Week shortly before a new burst of advertising. Bourret became ...
Abbey National is poised to roll out a new campaign that targets first-time house buyers....Abbey National is poised to roll out a new campaign that targets first-time house buyers ... agency, Barker and Ralston. Abbey National has identified three target groups of first ... through more conventional use of media. Abbey National uses Barker and Ralston for all press ...
ICD is ready to tap into the nation s shopping psyche. Robert Dwek looks at how the industry...ICD is ready to tap into the nation s shopping psyche. Robert Dwek looks at how the industry ... into the nation s shopping habits. Launched this month and backed by a pounds 21 million spend, the ambitious ... households) and expects to be processing returned questionnaires at the rate of 24,000 a day over ...
, it was not a huge success - you don t see too many C-Reg Argentas on the road these days...., it was not a huge success - you don t see too many C-Reg Argentas on the road these days. There have ... company: D Films Exposure: National TV Mars Project: Lockets Client: Not supplied Brief ... company: Brothers Quay Exposure: National TV, Sky, VH-1 cable, Granada, Carlton The New Covent ...
Visiting Anthony Cardew at his Regency-style offices round the corner from the National Gallery...Visiting Anthony Cardew at his Regency-style offices round the corner from the National Gallery ... for News at Ten are hardly his style. From his earliest days as an account director with Charles Barker ... done particularly well, he recalls. In those days it was very much the rose-in-button-hole, gin ...
, it was announced this week. The three agencies still in the pitch have been named as TBWA Chiat Day, J. Walter...Gateway 2000 has cut the shortlist for its dollars 70 million global account down to three shops, it was announced this week. The three agencies still in the pitch have been named as TBWA Chiat Day, J. Walter ... to offer readers the chance to air a Valentine s message on national TV. Interested readers rang a ...
Grey unveils its new pounds 5 million campaign for Lee Jeans on Valentine s Day with a television...Grey unveils its new pounds 5 million campaign for Lee Jeans on Valentine s Day with a television commercial that features two astronauts making love in space. Banned before 7.30pm because of its raunchy storyline, the spot will be supported from March by a provocative press campaign ...
campaign for Smarties Mini Eggs, which breaks on national television this week....A troop of evil Smarties wreak havoc in a fantasy world in J. Walter Thompson s animated launch campaign for Smarties Mini Eggs, which breaks on national television this week. The creation of Smarties Mini Eggs is the first time in 60 years that Smarties have changed their shape ...
and women, it s not the one who has to do all the graft. In this day and age, that s just a DJ ... but redundant. These days, it seems a copywriter is merely required to spit out a headline, leaving ... , but it lacks consistency. Telewest. Somewhere an art director is lying back smoking a cigarette and a ...
but not indulgent . Simons clothes are understated and comfortable-looking, and he smokes his way through ... Palmer opened for business. The day before their first client meeting, Simons went to the toilet and ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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