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Abbey National is hijacking every advertising space in the Independent for a day and launching a...Abbey National is hijacking every advertising space in the Independent for a day and launching a ... campaign kicks off on Boxing Day with a 60-second film which shows how Abbey National is trying to take ... Carat. The campaign aims to portray Abbey National as an organisation that understands the role ...
Cancer and lung disease victims telling their own harrowing stories of how smoking destroyed...Cancer and lung disease victims telling their own harrowing stories of how smoking destroyed ... initiative that attempts to shatter the belief of many 16- to 2l-year-olds that they can smoke while young ... by three relatively young people suffering from smoking-related diseases. They include Tracey Cotton, 36 ...
Day (Leagas Delaney) just shades VW s outstanding price and Passat work and the Sharan poster (all ...
, the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were..., the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were ... Cup, they were reaping the rewards of exceptionally big spending summer ad pushes. But National Power? In fact, National Power had paid a little over pounds 1 million to become the broadcast ...
In days of yore, when the principal function of advertising was to lodge the brand name (and a USP...In days of yore, when the principal function of advertising was to lodge the brand name (and a USP) in consumers consciousness, the very notion of unbranded advertising would have seemed ludicrous. Not so nowadays, when we have a few campaigns running without any branding whatsoever ...
Campaign chooses the BBC s Perfect Day : Arguments about whether or not it s an ad will rage...Campaign chooses the BBC s Perfect Day : Arguments about whether or not it s an ad will rage, but there s no doubt that Leagas Delaney s film stood out like no other. It got the value message over, and is exquisitely crafted. Written and art directed by Will Farquhar and Ian Ducker, directed by Gregory Rood ...
The National Magazine Company title, She, is to be revamped in the new year, as it battles against...The National Magazine Company title, She, is to be revamped in the new year, as it battles against tough competition in the middle youth magazine market from Emap Elan, BBC Magazines and Wagadon. The magazine will sharpen its focus on women aged between 30 and 39 and its February ...
the rubbish these retailers are trying to peddle. I saw an ad in a national newspaper the other day ...
and just got lucky by being even more crap than usual one particular day. Sainsbury s won my heart ... that is part of a larger Christmas campaign. A bit too much cheese for my liking. These days, I find ... hopes, quality of scripts. The campaign got off to a good start by being voted the nation ...
was for the Frankfurter Allgemeine Zeitung. When I was small, and even before that, this great German national daily ... campaigns are looking very European these days, and are increasingly wordless. Or they are in English ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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