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thoughts, but these days those same ideas are proving invaluable for uncovering consumer trends

you respond to the day-to-day concerns of the customer? You ignore what the consumer says at your ... -based editing systems were easy to use and could be learnt in a day or less. However, the groups showed ... Post. Nationally, the Mirror ran a competition to win tickets to the launch party ...

Media Profile: Remaking Independent’s day - Andrew Marr, editor, the Independent

It hasn t been easy being a newspaper editor recently. If you haven t been scorned by the broadcasters then you ve been lambasted by Earl Spencer or criticised by members of the public on phone-in radio shows.

CAMPAIGN INTERNATIONAL: OPINION/CULTURAL DIFFERENCES

is not much more logical than saying you can t work on a UK national campaign because you don t understand ...

Kit Kat’s latest TV film adopts football focus

, with a film chronicling a football manager s first day at his new club...., with a film chronicling a football manager s first day at his new club. The commercial, directed ... assistant standing next to him. Not like the old days, eh? he chuckles. The assistant replies: Si ... with the poster. It breaks on national TV next Monday. Media planning and buying is by JWT. ...

Preoccupation with popularity leaves the Government all at sea

Twice this summer I have spent two days and three nights anchored off the Channel Islands...Twice this summer I have spent two days and three nights anchored off the Channel Islands, attending floating bazaars where an enormous amount of potential business, lecturing and entertaining have ... not hesitated to intervene against such popular targets as the pensions and water industries, the national ...

INTERNATIONAL ISSUE: Cereal giants call truce in price war that failed to appetise - Karen Benezra on a clash that hurt competitors but didn’t move the US public

The battle for the American breakfast table is taking another turn as the nation s largest cereal...The battle for the American breakfast table is taking another turn as the nation s largest cereal manufacturers try desperately to improve the slashed profit margins and battered market shares ... , and also sent Philip Morris shares tumbling, wiping dollars 6 billion off its equity in a single day ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

In these days of global marketing and brand image, why is it the very companies that build...In these days of global marketing and brand image, why is it the very companies that build corporate identities are unable to stick with a name for themselves for more than 30 minutes? When companies merge or are taken over, there is often a need for a name change. When the founder of a top ...

Diary: New Labour, new job and a new way of thinking

, National Magazine Company director of communications, has particular cause to reflect that a year is a...As politicians, spin doctors, media et al launch into the party conference season, Eileen Wise, National Magazine Company director of communications, has particular cause to reflect that a year is a long time in public relations. This time last year, Wise - then head of news at Conservative ...

CAMPAIGN REPORT: EUROPEAN MEDIA - Cinema Paradiso/The share of total adspend that cinema pulls in is on the increase, although there is a wide degree of variation throughout Europe. By Richard Cook

the current buzzwords: the search for absolute unanimity between nation states was quietly scrapped some...Despite all the halting progress made towards European integration over the years, there still seem to be as many points of difference as there are of similarity. Majority and consensus are now the current buzzwords: the search for absolute unanimity between nation states was quietly scrapped some ...

CAMPAIGN DIARY:

. For three days. Even though BDDH had honourably decided to stick with BT (a valued client) in its new.... For three days. Even though BDDH had honourably decided to stick with BT (a valued client) in its new ...

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