26 Sep 1997
| by MARY COWLETT
you respond to the day-to-day concerns of
the customer? You ignore what the consumer says at your ...
-based editing
systems were easy to use and could be learnt in a day or less.
However, the groups showed ...
Post.
Nationally, the Mirror ran a competition to win tickets to the launch
party ...
26 Sep 1997
| by STEPHEN ARMSTRONG
It hasn t been easy being a newspaper editor recently. If you
haven t been scorned by the broadcasters then you ve been lambasted by
Earl Spencer or criticised by members of the public on phone-in radio
shows.
26 Sep 1997
| by DEREK DAY, creative partner of Partners
is not much more logical than
saying you can t work on a UK national campaign because you don t
understand ...
26 Sep 1997
| by HARRIET GREEN
, with a film chronicling a football manager s
first day at his new club...., with a film chronicling a football manager s
first day at his new club.
The commercial, directed ...
assistant standing next to him. Not like the old
days, eh? he chuckles. The assistant replies: Si ...
with the poster.
It breaks on national TV next Monday. Media planning and buying is by
JWT.
...
26 Sep 1997
| by BERNARD INGHAM, who writes for the Expr
Twice this summer I have spent two days and three nights anchored
off the Channel Islands...Twice this summer I have spent two days and three nights anchored
off the Channel Islands, attending floating bazaars where an enormous
amount of potential business, lecturing and entertaining have ...
not hesitated to intervene against such popular targets as the
pensions and water industries, the national ...
26 Sep 1997
| by KAREN BENEZRA
The battle for the American breakfast table is taking another turn
as the nation s largest cereal...The battle for the American breakfast table is taking another turn
as the nation s largest cereal manufacturers try desperately to improve
the slashed profit margins and battered market shares ...
, and also sent Philip Morris shares
tumbling, wiping dollars 6 billion off its equity in a single day ...
26 Sep 1997
| by IAIN JACOB, BORIS KATZ, and RICHARD COO
In these days of global marketing and brand image, why is it the
very companies that build...In these days of global marketing and brand image, why is it the
very companies that build corporate identities are unable to stick with
a name for themselves for more than 30 minutes?
When companies merge or are taken over, there is often a need for a name
change. When the founder of a top ...
26 Sep 1997
| by REBECCA DOWMAN
, National Magazine Company director of
communications, has particular cause to reflect that a year is a...As politicians, spin doctors, media et al launch into the party
conference season, Eileen Wise, National Magazine Company director of
communications, has particular cause to reflect that a year is a long
time in public relations.
This time last year, Wise - then head of news at Conservative ...
26 Sep 1997
| by RICHARD COOK
the current
buzzwords: the search for absolute unanimity between nation states was
quietly scrapped some...Despite all the halting progress made towards European integration
over the years, there still seem to be as many points of difference as
there are of similarity. Majority and consensus are now the current
buzzwords: the search for absolute unanimity between nation states was
quietly scrapped some ...
26 Sep 1997
| by IAIN JACOB, BORIS KATZ, and RICHARD COO
. For
three days. Even though BDDH had honourably decided to stick with BT (a
valued client) in its new.... For
three days. Even though BDDH had honourably decided to stick with BT (a
valued client) in its new ...