COMMENT PLATFORM: Measuring the precise value of public relations - PR practitioners should concentrate on measuring audience reach of target audiences, not column inches , says Claire Spencer
13 Nov 1998 | by CLAIRE SPENCER, director of planning at
, such as women s magazines, but across a range of media categories such as TV, radio, national press and consumer magazines. In terms of sourcing this type of analysis, the raw data sets come from the National ...



