FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
will take you straight to a call centre to talk to a live operator. But it s early days, the penetration ... at 14 days and nine months, says Jonathan Pearce, principle at telemarketing consultancy, TSC ...



