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PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need PR services to determine how successful their campaigns have been. Rob Gray reports

; the yo-yos were in almost every national newspaper and sales were 300% above target; the cricket ... Coronary heart disease is the nation s biggest killer, and not just of the elderly - 6700 people under ... up smoking, taking regular exercise, moderating alcohol consumption and eating more healthily ...

National Geographic TV channel reviews Euro PR

National Geographic Channel is reviewing its European PR as Charles Barker BSMG s six-month UK...National Geographic Channel is reviewing its European PR as Charles Barker BSMG s six-month UK consumer and trade PR account with the channel comes to an end. The channel s publicity manager ... , National Geographic Channel is currently received by 15 million homes across 20 European countries ...

Going green: Corporates are bowing to public opinion and greening up their acts

The days are gone when a household product could be successfully launched or its market share...The days are gone when a household product could be successfully launched or its market share increased through clever advertising or an aggressive pricing strategy alone. These days, given ... often muddy the waters. Teresa Smallbone, researcher at the National Consumer Council says ...

BORDER LINES: WASHINGTON DC - Tobacco deal account

-year campaign to discourage young people from smoking, worth almost pounds 900 million. Agencies are set...The health foundation created by last month s historic deal between four tobacco companies and the US government is seeking at least one PR agency. It will advise the foundation on a five-year campaign to discourage young people from smoking, worth almost pounds 900 million. Agencies are set ...

Platform: Keeping tabs on electronic communications - An ignorance of the laws pertaining to electronic communications can leave PR agencies open to litigation, says Suzanne Kemble

of actively encouraging smoking. In this country, we have yet to experience the astronomical damages ... s new corporate identity in its development stage and sold it to a national newspaper. What ... recognised method of dealing with grievances and complex foreign laws are affecting day-to-day PR ...

STOP PRESS: Fishburn-Hedges wins legal brief

Fishburn-Hedges has won a three-way pitch to handle national PR for law firm Eversheds (PR Week...Fishburn-Hedges has won a three-way pitch to handle national PR for law firm Eversheds (PR Week, 16 October). Citigate Dewe Rogerson and Financial Dynamics also pitched for the six-figure fee account. FH will promote the law firm in the UK financial and general press and the international ...

CAMPAIGNS: TA unit battles for survival - Lobbying

where he was presented to the Queen on Remembrance Day. Wearing his cap badge, Harold appeared in all major national newspapers and on television. The web site received 1,200 hits in its first three days and letters to the Times kept the debate running. Although there were fears right up ...

FOCUS: THE SOUTH - A broad attitude to local issues/Towns in the Home Counties are having to balance increasing business and the benefits it brings, with maintaining local character. Stephanie France reports

recently called upon following a gas leak in the town, later reported on the national news. Horrix ... back to the days when the cows came into market or whether the 2,000 jobs at Vodafone should ... national initiative could be assessed. Over a 12-week period, the story was picked up by local ...

Adidas shortlists four for UK consumer PR

projects nationally and globally. The most recent of these is worldwide PR for Adidas sponsorship ... Hamed, tennis ace Tim Henman and Manchester United star David Beckham in the national consumer ...

UK firms increase PR allocation says Marketing Forum

months. Respondents included Abbey National, Boots, British Airways and BT. Richmond ...

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