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Camelot awards BMP Optimum £20m media account
10 Nov 1998
Camelot, the UK national lottery operator, has appointed BMP Optimum to its £20m ($33 million...Camelot, the UK national lottery operator, has appointed BMP Optimum to its 20 million ($33 ... agency, Saatchi Saatchi, back in 1994 when Camelot launched the National Lottery to the public ... for the National Lottery breaks on Thursday with the new strapline "Maybe, Just Maybe", which replaces "It could ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
