THE HIGHS AND LOWS OF 1998 - Stefano Hatfield surveys the year in which everything went digital, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused a national outcry
18 Dec 1998 | by STEFANO HATFIELD
WINS
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EDITORIAL: Smiley licensing is no laughing matter
18 Dec 1998 | by STEFANO HATFIELD
The Smiley Licensing Company has been busy wiping the smiles of the faces of agencies using the familiar logo in ads. Not that it wants to stop them. Quite the reverse. It just wants payment for its permission. This has dismayed the Institute of Practitioners in Advertising which never believed that...
Health ads lead smoking assault
17 Dec 1998 | by DANNY ROGERS
The government s tough line on smoking, outlined in its White Paper on tobacco last week, is backed by a new campaign featuring young people who have died or are dying as a result of smoking.
Diary: Guest required no cash for flaunting DVDs for Warner
11 Dec 1998 | by JULIETTE GARSIDE
Peter Noble PR, who were hired by Warner Home Video to promote digital versatile disks (DVDs) in April, have been trying hard to attract tabloid publicity for the product.
National Geographic TV channel reviews Euro PR
11 Dec 1998 | by SOPHIE BARKER
National Geographic Channel is reviewing its European PR as Charles Barker BSMG s six-month UK consumer and trade PR account with the channel comes to an end.
CRAFT: Tony Kaye Films regroups as Louis Ng and Tim Brett Day boost directors roster
11 Dec 1998 | by MAIRI CLARK
Tony Kaye Films has signed two new directors to its roster as it attempts to overhaul the company after the ousting of its previous management team.
Diary: There’s no such thing as an original idea, especially in the PR name game
11 Dec 1998 | by JULIETTE GARSIDE
Glasgow-based agency McLaurin PR, whose name and logo bear a striking resemblance to the better known London-based MacLaurin Group, has changed its name.
PERSPECTIVE: No losers in the ITC cash handout but the luck can’t last
04 Dec 1998 | by JOHN OWEN
ITV executives were queuing up last week to proclaim that they would be investing the money granted to them by the Independent Television Commission s licence renewal ruling in more original programming. Well, let s hope those pledges turn out to be more than hot air - it would be easy for some of the...
LEADER: Where there’s no marketing chief there’s a danger
03 Dec 1998 | by LISA CAMPBELL
marketing director s post becoming more about implementation than strategy. No-one can argue ...
MARKETING MIX: Pen portrait - A straight-talking Lancastrian, Mandy Pooler became chief executive of MindShare, the merged WPP media shop, earlier this year. Our graphologist had no idea who she was, however, when she examined her handwriting
03 Dec 1998 | by LAURA MAZUR
Hmmm, this one is very matter of fact I must say! The words direct , uncompromising and consistent sprang to mind. The writing is simplified but not abbreviated ... which mirrors the writer s priorities ... haste without waste.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
