Going green: Corporates are bowing to public opinion and greening up their acts
11 Dec 1998 | by STEPHANIE FRANCE
The days are gone when a household product could be successfully launched or its market share...The days are gone when a household product could be successfully launched or its market share increased through clever advertising or an aggressive pricing strategy alone. These days, given ... often muddy the waters. Teresa Smallbone, researcher at the National Consumer Council says ...



