O&M shows misery of Christmas in ad for the Samaritans
18 Dec 1998 | by JOHN TYLEE
in March 1995, when O On the 12th day of Christmas, there s likely to be: 12 families fighting, 11 widows ...
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MEDIA: FOR THE RECORD
18 Dec 1998 | by ALASDAIR REID
Group its national distributor as it moves from being a local specialist title into a national ... before being rolled out nationally. Ever Ready, Eurostar, McDonald s, Penguin and Daihatsu are among ... shareholding in Digital One, the national commercial multiplex for digital radio, although it will still ...
Grey conveys deep cleansing benefits of Oxygen skincare
18 Dec 1998 | by FRANCESCA NEWLAND
SmithKline Beecham is putting #2 million behind the television launch of a line of skin cleansing products, called Oxygen, that will complement its existing range of Oxy medicated skincare. Grey has produced the campaign, which will run nationally throughout January under the theme ...
PRIVATE VIEW
18 Dec 1998 | by ANDREW CRACKNELL
: National posters VIRGIN Project: Virgin Vie Client: Ros Simmons, marketing director Brief ... at Typeworks Exposure: National posters and bus-backs REMINGTON Project: Remington Microscreen ... Exposure: National TV UDV UK Project: Bell s Client: Tim O Donnell, marketing controller Brief ...
Audi continues yuppie theme
18 Dec 1998 | by FRANCESCA NEWLAND
-second spot will run until May 1999 on national terrestrial and satellite TV. Press work ...
M&C launches millennium epic
18 Dec 1998 | by JOHN TYLEE
The mysterious Easter Island statues are the centrepiece of a commercial to whip up public enthusiasm for the millennium celebrations. The monuments stand impassive as a thousand years of history are condensed into a single day for the #250,000, 60-second film through M s New Millennium ...
GLOBAL BRIEF: Bic to underline its world fame - Mairi Clark looks over the manufacturer’s plans for a global branding campaign
18 Dec 1998 | by MAIRI CLARK
. The ubiquitous Bic name is recognised and associated with several products these days, although the company ...
MEDIA: WALLPAPER - AN EXPERT’S VIEW. Claire Beale pulls her gaze away from the woodchip to enjoy a dip into Wallpaper
18 Dec 1998 | by CLAIRE BEALE
never going to weigh seven stone and pay #2,000 for a frock. But I may, just may, one day have a ...
CAMPAIGN DIARY: Festive treats prove a turn-off for recipients
18 Dec 1998 | by MAIRI CLARK
s Day from the agency that thinks ahead obviously wasn t forward-thinking enough to anticipate a ...
EDITOR’S COMMENT
18 Dec 1998 | by STEFANO HATFIELD
of national agencies but with international account director barons. However, particularly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
