to remove filtersWhat The Papers Say: Viagra fails to get economic message across
25 Sep 1998 | by ROBERT GRAY
their potency at a disco , and were more negative than the national and medical correspondents attending ...
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FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert Gray reports
04 Dec 1998 | by ROBERT GRAY
was to be temporarily banned from the NHS a day before its UK launch both its manufacturer Pfizer and the ABPI ... there will be the birth of the National Institute of Clinical Excellence (NICE), a centralised body that will develop ... this there will be the rolling out of PRODIGY, a computerised prescribing advice system for GPs said to be the first national ...
Zeneca hands new drugs work to Lowe Fusion
24 Jul 1998 | by RACHEL BAIRD
manager at Zeneca, said the quality of Lowe Fusion s strategic thinking and day to day work over ...
INTERNATIONAL: Public responds to Monsanto PR campaign
24 Jul 1998 | by MAGGIE BROWN
and national press advertising campaign about genetic modification. The advertisements acknowledge ...
CAMPAIGNS: Rallying young stroke victims - Public Awareness
10 Jul 1998 | by NICK PURDOM
office. The strokes in younger people story broke on the first day of the conference attracting wide ... Breakfast and Radio 1 Newsbeat. ITN and BBC News ran items throughout the day. Sally Heath from the Stroke ...
Pharmaceutical Society creates public affairs post
01 May 1998 | by SOPHIE BARKER
and the public. We need to respond quickly to initiatives in the National Health Services, and we need to get ...
Bayer appoints GCI for Alzheimer’s drug launch
01 May 1998 | by JULIETTE GARSIDE
Inn is expanding, with a new property opening in the UK every ten days on average. ...
Judge and Jury: Why these cancer stories cause more harm than good
24 Apr 1998 | by RICHARD BAILEY
press conference was held at the National Cancer Institute with simultaneous live transmission ... ? The controversy began. Every UK national paper took the opportunity to run in-depth articles on breast ...
Amersham Pharmacia lays its communications foundations
27 Mar 1998 | by JEMIMAH BAILEY
are a global organisation and there are different national cultures involved, said Smith ...
Profile: Miranda Kavanagh, Pfizer - The other side of the PR fence/Miranda Kavanagh adds her own brand of PR verve to drug company Pfizer
13 Mar 1998 | by JEMIMAH BAILEY
to waste. I use the skills of persuasion every day, Kavanagh says. Persuasiveness is a valuable ... makes from Suffolk to London and back again each day, Kavanagh insists that her two young children ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
