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FOCUS: HI-TECH PR - Keeping an eye on future markets - Convergence of technologies has resulted in a flurry of mergers and acquisitions in the hi-tech sector. Good IT PR agencies both large and small must examine how they can benefit from the trend

. For example, a 200 days to launch party for the press in the UK was remoulded as a 66 days to go party ... were substantially oversubscribed and have traded profitably from the first day. Fenner says: PR ...

Diary: Take That spoof wins account back for Lewis

was sent to Shuttle founder Alan Jones just days before the software company was acquired by US digital ...

BORDER LINES: STOCKHOLM - H&K lands Navision contract

. The agency won the work without a competitive pitch and has been briefed to target the trade and national...Danish company Navision Software has appointed Hill and Knowlton to handle PR in Sweden. The agency won the work without a competitive pitch and has been briefed to target the trade and national press to raise the brand s profile. The account carries annual fees of more than pounds 50 ...

BORDER LINES: MUNICH - Voss promoted at Helga Bailey

German hi-tech PR agency Helga Bailey International has promoted its managing director Corinna Voss to the new position of general manager. Voss has been managing director of the agency for seven years reporting to Bailey, who will now take less of a role in its day-to-day running ...

Olivetti Computers hires Keene for consumer PR

distribution industry titles as well as the national press. Keene also has plans to run a series ...

STOP PRESS: Harvard lands UK work for ATI Technologies

. The agency will handle consumer, national and trade public relations....Graphics and multimedia firm ATI Technologies has appointed Harvard PR to handle its UK PR. The agency will handle consumer, national and trade public relations. ...

STOP PRESS: GT Interactive appoints Jay PR

Jay PR has been appointed by software firm GT Interactive Software to promote its Humongous Entertainment range of children s computer games. The agency will focus on gaining press coverage of the games in the national newspapers and specialist children s, parenting and women s titles. ...

Diary: Harvard PR shot an e-mail into the air, it fell to earth they knew not where

My spies tell me that recruitment competition in the IT sector is hotting up by the day....My spies tell me that recruitment competition in the IT sector is hotting up by the day. It seems that Harvard PR has embarked upon a ruthless e-mail recruitment drive to snare the best in the industry. Last week Andrea Kruck, PA to Harvard s MD Nicholas Taylor, sent out e-mails across ...

CAMPAIGNS: A symbiotic relationship - Corporate PR

, and said Psion had outflanked Microsoft . Most of the other nationals expressed similar sentiments ... of the deal, doubling in two days. Cuttings are still coming in from around the world. Garvey expects ... . On the launch day, the PR team managed to stay calm and avoid panic, and using the contacts it had cultivated ...

Editorial: Lead role for PR in play for BBC fees

into the business plan from day one. As part of the consortium, Ogilvy PR role is to advise ...

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