18 Dec 1998
| by CLAIRE BEALE
operator, Vernons, is reviewing its National Lottery football
game, Easy Play, as sales have slumped ...
17 Dec 1998
| by DANNY ROGERS
American Express has handed a direct marketing and national
newspaper campaign for the launch...American Express has handed a direct marketing and national
newspaper campaign for the launch of its European investment fund to the
French arm of Euro RSCG Wnek Gosper rather than incumbent agency ...
for the Millennium Dome breaks on
Christmas Day. The ad, by M Imagine what we can do tomorrow .
Levi Strauss ...
17 Dec 1998
| by DANNY ROGERS
included Emap Elan s More and the National Magazine Company s
Cosmopolitan.
...
03 Dec 1998
| by ANNE-MARIE CRAWFORD
free books to schools in support of the National Year of Reading.
From January, over a billion tokens ...
27 Nov 1998
| by ELEANOR TRICKETT
, with a series of four short films to mark
World Aids Day on 1 December...., with a series of four short films to mark
World Aids Day on 1 December.
The animated films, which feature the adventures of a condom, were made
by TBWA/Chiat Day in San Francisco using funding ...
determined look on his face. The
endline reads, Last longer with a condom. World Aids Day 1998 ...
19 Nov 1998
will promote a safe-sex message to young
people ahead of World Aids Day on December 1....Levi-Strauss is launching its latest cause-related marketing
initiative this week, which will promote a safe-sex message to young
people ahead of World Aids Day on December 1.
A one ...
manufacturer s US agency TBWA Chiat Day.
It is funded by the Levi-Strauss Foundation, the charity ...
12 Nov 1998
| by BINNUR BEYAZTAS
s Internet Advertising Bureau is launching a National Audience
Survey to provide online advertisers ...
30 Oct 1998
| by MAIRI CLARK
of the spots feature the Arsenal football
team and will run nationally over the broadcast period ...
30 Oct 1998
| by CLAIRE COZENS
.
The posters will run nationally from 2 November, with ads in the style
press, including the December issues ...
30 Oct 1998
| by JOHN TYLEE
Racing Green, the fashion brand which pioneered the preppy look
among the UK s young upwardly mobiles, is starting a major direct
marketing initiative as part of a repositioning exercise.
The move follows the appointment of Davies Little Cowley Fiddes to mount
a direct response national press ...