to remove filtersREVIEW: Marketing and advertising news in the week’s press
18 Dec 1998 | by CLAIRE BEALE
operator, Vernons, is reviewing its National Lottery football game, Easy Play, as sales have slumped ...
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MARKETING MIX: Brand manager of the week
19 Dec 1998 | by DAVID MURPHY
What is your greatest work achievement to date? Planning a national conference for 3000 people in Harrogate. It worked brilliantly, but people attending conferences just don t comprehend the problems of organising such a big event. They turn up and start complaining if the coffee s five minutes ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
American Express has handed a direct marketing and national newspaper campaign for the launch...American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency ... for the Millennium Dome breaks on Christmas Day. The ad, by M Imagine what we can do tomorrow . Levi Strauss ...
MARKETING MIX: That was the week that was
17 Dec 1998 | by JANE BAINBRIDGE
into national consumer giveaway magazines; Rumours continue that Golden Wonder will pull out of packaged nuts...15 years ago: IPC announces the launch of Easy Gardening and Homecare, its first foray into national consumer giveaway magazines; Rumours continue that Golden Wonder will pull out of packaged nuts, having failed to increase market share beyond 5%; the BBC announces healthier ratings of 49 ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
for ... Levi s Our nation of pet lovers managed to log over 200 complaints in two days when the jeans ... patient. Sony apologised but not before the tabloids had a field day. Ford and Young ...
Budweiser ad tops youth survey
17 Dec 1998 | by DANNY ROGERS
included Emap Elan s More and the National Magazine Company s Cosmopolitan. ...
MEDIA CASE STUDY: BUD ICE
17 Dec 1998 | by RAYMOND SNODDY
/sponsorship, including free travel on New Year s Eve Timescale: Until New Year s Day, (strike permitting) Budget ...
ADWATCH: Kronenbourg’s urbane tales - City sophistication is at the core of Kronenbourg’s new campaign with its humorous take on famous French sayings. Robert McLuhan reports
17 Dec 1998 | by ROBERT MCLUHAN
to areas where matches were being played. We are trying to increase brand saliency on a national ...
PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS
17 Dec 1998 | by CONOR DIGNAM
every day. The Post Office delivers letters to Santa that are addressed to him in Lapland ...
Schlotzsky's invites three agencies to pitch for account
11 Dec 1998
- US deli chain, Schlotzky's, has invited three agencies to pitch for its first national television...- US deli chain, Schlotzky's, has invited three agencies to pitch for its first national television advertising campaign. The three agencies invited to pitch are McKinney Suissa Miller, Los Angeles; and Williams 20 million, with 14 million being spent on national TV advertising and a further ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
