18 Dec 1998
| by KEN GOFTON
of recent years. When it was
launched in 1996, two new credit cards a day were hitting the market...Goldfish, it is generally accepted, has been one of the most
successful credit card introductions of recent years. When it was
launched in 1996, two new credit cards a day were hitting ...
is that price plays a huge part. But at the end of the day,
companies are interested in customers who ...
17 Dec 1998
| by DANNY ROGERS
American Express has handed a direct marketing and national
newspaper campaign for the launch...American Express has handed a direct marketing and national
newspaper campaign for the launch of its European investment fund to the
French arm of Euro RSCG Wnek Gosper rather than incumbent agency ...
for the Millennium Dome breaks on
Christmas Day. The ad, by M Imagine what we can do tomorrow .
Levi Strauss ...
17 Dec 1998
| by JANE BAINBRIDGE
for ...
Levi s
Our nation of pet lovers managed to log over 200 complaints in two days
when the jeans ...
patient.
Sony apologised but not before the tabloids had a field day.
Ford and Young ...
17 Dec 1998
| by CONOR DIGNAM
every
day.
The Post Office delivers letters to Santa that are addressed to him in
Lapland ...
04 Dec 1998
| by ELEANOR TRICKETT
Evans Hunt Scott has unveiled a national poster campaign for
British Gas Services, the largest...Evans Hunt Scott has unveiled a national poster campaign for
British Gas Services, the largest ...
and will run nationally until Christmas.
It promotes the reliability of British Gas s Three Star Service ...
heart, a purse,
a telephone and a Christmas tree with the line: Our breakdown cover
saves the day ...
03 Dec 1998
| by IAN DARBY
Goldfish,
contribute pounds 1.7m to several causes including Mencap and Carers
National Association ...
03 Dec 1998
| by IAN DARBY
launched in Japan this week and sold
150,000 units in its first day. The company plans to sell 500 ...
26 Nov 1998
| by LISA CAMPBELL
consumers according to the time of day....The Mirror Group is testing internet research technology which
allows advertisers to target consumers according to the time of day.
The software, called NetOutcome Researcher and first revealed ...
at
different times of the day.
Mirror Group, the first client to use the software, will be able ...
26 Nov 1998
| by IAN DARBY
by BMP DDB, and will appear in national, computer,
and business press.
...
19 Nov 1998
| by IAN DARBY
s position. Birmingham-based advertising agency
Wallis Tomlinson will create a national press advertising ...