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MEDIA: In Brief - National Geographic to cable

The National Geographic Channel is to launch on Comtel on 2 February, extending the channel...The National Geographic Channel is to launch on Comtel on 2 February, extending the channel s reach to nearly one million UK cable households. The channel is currently available on Sky and is a joint venture between BSkyB and National Geographic Channels Worldwide. ...

Chiat Day seizes Levi’s prize in US

The Omnicom-owned agency, TBWA Chiat Day, has beaten Bartle Bogle Hegarty, BBDO Worldwide, Hal...The Omnicom-owned agency, TBWA Chiat Day, has beaten Bartle Bogle Hegarty, BBDO Worldwide, Hal ... . The account will be handled from the new San Francisco office of TBWA Chiat Day - previously the office of an Omnicom sibling, Ketchum Advertising - as well as from Chiat Day s office in Venice, California ...

Judge and Jury: ITV’s honest approach to strategy reflects well on Eyre - The ITV Network Centre enhanced its reputation by being open about its audience problems and future strategy, says Martin Loat, managing director of Propeller Marketing Comm

After a 100 days of reflection, the big cheeses at the ITV Network Centre recently presented...press and selected nationals were given one-to-one briefings a day or two beforehand by Eyre ... After a 100 days of reflection, the big cheeses at the ITV Network Centre recently presented ... been heavily analysed. But what of the PR? Eyre s 100-day consultation period in which he ...

BACKBITE

, one day I know I ll be computer literate - the day I win the lottery, buy Mustique and give up..., however, one day I know I ll be computer literate - the day I win the lottery, buy Mustique and give up ... a gem - TBWA/Chiat Day s new think different campaign for Apple Computer? Having invented ... Apple which makes you wonder what Chiat Day did to the client to convince it to buy this idea ...

MEDIA: Profile: Making news come alive at 5 - Chris Shaw, editor, Channel 5 News

Chris Shaw was having a tough day on Monday. He d been in the office since midnight on Sunday as...Chris Shaw was having a tough day on Monday. He d been in the office since midnight on Sunday as, along with most news organisations, Channel 5 News thought that the Queen Mother might not survive her hip operation. As we spoke he had a live feed from a White House press conference where he ...

DIARY: YOU MUST REMEMBER

National; 3. Volkswagen....Well done Carolyn Laimbeer of the Cannes International Advertising Festival office, who wins the bottle of vodka for correctly identifying the ads last week. They were: 1. Peugeot 306; 2. Abbey National; 3. Volkswagen. This week, the theme is characters called Arthur so to win a bottle ...

STOP PRESS: Ad campaigns are making headlines

to the launch of its weekly media section, edited by Ray Snoddy. The research, which shows three national...to the launch of its weekly media section, edited by Ray Snoddy. The research, which shows three national ...

HEA gives PR roster its three-year check-up

will automatically be rejected. The Health Education Authority campaigns tackle issues ranging from smoking ...

CAMPAIGNS: It’s pink faces all around for Barbie - Brand Awareness

, in return for the temporary disruption. In the three days before launch day of 17 November, Jones ... Radio 1 and Virgin Radio breakfast shows. On the launch day, the Guardian ran a photo of local ... . However, coverage was not restricted to the UK. The National Enquirer and the CNN network in the US ...

DIARY: I’M ONLY A PUNTER BUT

the national cynicism towards big business. Doubtless a marketing executive somewhere is feeling very smug ... ? How about having an off-peak rate for 12 days over Christmas. How about a pre-payment plan so ...

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