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Adidas names start-up as second-string global creative agency

30 Sep 1998

at Allen Brady and Marsh. The two Americans, Mendola and Frey, started out in 1988 at Chiat/Day and in 1981 ...

Adidas names start-up as second-string global creative agency

30 Sep 1998

at Allen Brady and Marsh. The two Americans, Mendola and Frey, started out in 1988 at Chiat/Day and in 1981 ...

'Think Different' wins best of show at OBIE

28 Sep 1998

- TBWA Chiat/Day won the Outdoor Advertising Association of America s 1998 Best of Show Prize...- TBWA Chiat/Day won the Outdoor Advertising Association of America s 1998 Best of Show Prize for its Think Different campaign for Apple Computer. Apple was among 17 entries in line for the 56th annual OBIE show held in New York. The Apple campaign, featuring stark black and white images ...

'Think Different' wins best of show at OBIE

28 Sep 1998

- TBWA Chiat/Day won the Outdoor Advertising Association of America s 1998 Best of Show Prize...- TBWA Chiat/Day won the Outdoor Advertising Association of America s 1998 Best of Show Prize for its Think Different campaign for Apple Computer. Apple was among 17 entries in line for the 56th annual OBIE show held in New York. The Apple campaign, featuring stark black and white images ...

FOCUS: PHOTO LIBRARIES/PHOTOGRAPHY - Project the right sort of image/With ever increasing numbers of pictures available to editors at the touch of the button, PR agencies must tailor photography to publications in the same way as news releases. Nick Purdo

25 Sep 1998 | by NICK PURDOM

Every day thousands of PR pictures are consigned to the bin by despairing picture editors. Badly...Every day thousands of PR pictures are consigned to the bin by despairing picture editors. Badly ... to satisfy the demands of hungry picture editors on everything from the nationals to the trade press who ... Medialink Eyecatchers. Each national newspaper has its own identity in terms of photography ...

DMB&B brings fun to Mars television spots

25 Sep 1998 | by MAIRI CLARK

Mars is introducing a new endline for its famous Mars Bar brand with a pounds 5 million national...Mars is introducing a new endline for its famous Mars Bar brand with a pounds 5 million national advertising campaign through DMB s lives, using the line: Must be Mars. It replaces the Mars. A ... Mars a day helps you work, rest and play line, which was dropped in January 1997. The start line ...

BDDH gives Guardian surrealist twist

25 Sep 1998 | by EMMA HALL

national poster campaign....national poster campaign. The commercials, which use the endline, free from a proprietor and free ... market, many readers buy different titles on different days of the week, so the Guardian is hoping ...

Diary: Harvard PR shot an e-mail into the air, it fell to earth they knew not where

25 Sep 1998 | by IAN DARBY

My spies tell me that recruitment competition in the IT sector is hotting up by the day....My spies tell me that recruitment competition in the IT sector is hotting up by the day. It seems that Harvard PR has embarked upon a ruthless e-mail recruitment drive to snare the best in the industry. Last week Andrea Kruck, PA to Harvard s MD Nicholas Taylor, sent out e-mails across ...

tokens helped the Government spell out the importance of the National Year of Reading, says Nick Brown

25 Sep 1998 | by NICK BROWN

The National Year of Reading got off to a great start. I positively loved the idea of Education...The National Year of Reading got off to a great start. I positively loved the idea of Education Secretary David Blunkett handing out pounds 1,000 pounds worth of book tokens to all schools with 100 ... popular bands and Saturday morning children s TV shows. As the former host of the national children ...

CampaignLive Update

25 Sep 1998 | by HARRIET GREEN

of the stories CampaignLive broke in the past few days:...CampaignLive continues to bring you the industry s hottest news first. Here are some of the stories CampaignLive broke in the past few days: - Tuesday 18.07 Lloyds TSB consolidates entire ad account into Saatchi S JURY The voting in Favourite Ad was very close this week, but HHCL ...

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