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Lidl sets UK branding task for Paradigm PR arm

10 Dec 1999 | by JULIETTE GARSIDE and SEBASTIAN VESPER i

for Lidl: supporting the existing stores, launching new stores and running a national consumer press ...

CAMPAIGNS: Charity - Tackling a matter of life and death

10 Dec 1999 | by SAMANTHA GRAHAM

s readership is over 10 million readers a day, giving more than a quarter of the country a chance to see ...

AGENCY REPORT 1999: Kaizo

19 Nov 1999

and, unusually, a marketing programme that includes advertising in trade and national press meant...Kaizo s agency credentials were a mixed bag. High investment in staff training and attractive staff benefits led to a strong mark in the staff category for the agency. Full multi-media capability and, unusually, a marketing programme that includes advertising in trade and national press meant ...

DIARY: Pretty Polly’s PR crew is simply full of bounce

19 Nov 1999 | by ANDREW HOLT

The crew at Jackie Cooper PR had a novel way of celebrating their recent success in promoting Pretty Polly s latest advertising campaign. Whereas the ad for the stockings has a bevy of beauties jumping up and down on Space Hoppers to advertise the hosiery that stays up all day ...

DIARY: Iceland’s campaigners come out of their shells and go to work on a egg

19 Nov 1999 | by ANDREW HOLT

the national press and women s interest magazines to boiled eggs and organic bread soldiers. Iceland ...

INTERNATIONAL: European Bank appoints Publicis for arrival of euro

19 Nov 1999 | by MATTHEW BOYLE

. The campaign will be closely co-ordinated with the national central banks of each European country ...

INTERNATIONAL: GM selects LG Ad to raise profile for Daewoo talks

12 Nov 1999 | by HORDON KIM And MARK JOHNSON In Hong Kon

were perceived as foreign attempts to damage the national economy. Daewoo Motors parent ... national media relations-led campaign to raise GM s profile as the merger talks progress. LG Ad, itself ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

24 Sep 1999 | by RICHARD EDWARDS

-executive management team. McKeon adds that the feedback he gets day-to-day and through regular meetings ... to the national newspapers or the glossies. Good fashion PROs know there is a big regional press out ... have relatively limited resources to dedicate to fashion compared to the nationals, and simply cannot ...

THIS WEEK’S BIG QUESTION: Can you still market to the nuclear, two-parent family?

10 Sep 1999 | by SIMON ELLERY

, Burson-Marsteller The nuclear family has had its day. The market is more fragmented today ...

FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard

03 Sep 1999 | by LEXIE GODDARD

is sceptical Sweden will succeed in persuading all EU nations to pass a pan-European ban. Instead, he ... it was targeting - PR staff at Bloomsbury receive a staggering 30 to 40 fan letters a day telling Rowling how ... , the publicity team at Bloomsbury decided to embargo the book until 3.45pm of the launch day - after school ...

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