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OPINION - Branson lottery bid heralds first marketing fight of next century

for the National Lottery licence will tee up one of the first great marketing and PR battles of the next century...for the National Lottery licence will tee up one of the first great marketing and PR battles of the next century ... for the National Lottery, which has seen sales reach a plateau. Peter Davis, the man who ran the previous lottery ... be the same this time. A Branson bid is, however, great news that will enliven some of the dog days ...

DIARY: Agency resorts to hostage taking for game launch

National stereotypes were confirmed last week as Bastion staged a commando survival day...National stereotypes were confirmed last week as Bastion staged a commando survival day ... in balaclavas. When the war games proper started, familiar national characteristics emerged ... overrun, despite early defiance, and the Irish, including me, tried to remain neutral. A day ...

DIARY: PR gag meister is just gagging for another go at life on the fringe

, head of the Millennium Dome s national and regional PR until July, now a Band and Brown account...PR s efforts to be taken seriously is no laughing matter. Unless, that is, you are Terence Gibbons, head of the Millennium Dome s national and regional PR until July, now a Band and Brown account ... Downstairs Cellar Bar, and his days searching out power points for his laptop and mobile. Gibbons ...

FOCUS: HEALTHCARE PR - A new pill to swallow. A further layer of healthcare regulation will necessitate greater levels of pre-launch PR for new drugs. Nick Purdom reports

Contrary to its friendly-sounding acronym, NICE - the National Institute of Clinical Excellence...Contrary to its friendly-sounding acronym, NICE - the National Institute of Clinical Excellence ... is inevitable in the early days. For new technologies formal notice of referral will usually occur one year ... to journalists and national government including the health minister. The NICE appraisal of Relenza may ...

FEATURE: The PR century - Events earlier this century provided the primordial stew that gave birth to the rise of PR. Robert Gray turns back the pages of time to where it all began

for AT unified system (for telephony) is as necessary to the nation as a common language . Later ... amount in those days, even for a bank. Within a few short years, PR in the US became ... the famous - some might now say infamous, given what is known today about the perils of smoking - Torches ...

International: EC embarks on offensive to promote structural aid

by member states between the years 2000 and 2006. It will force many national governments to significantly ... from the ERDF. The venue is the UK s national landmark millennium project for the arts and includes ...

OPINION: Defend capitalism or the PR industry dies

nation and bloc in the world sets out to defend its interests. The prime concern of the world s largest ... trade, is the engine of global improvement. Demonstrators may hate the idea that multi-nationals ... new job: preparing the nation for a blacked-out Coronation Street screen at 7.30pm because the wind ...

Lidl sets UK branding task for Paradigm PR arm

for Lidl: supporting the existing stores, launching new stores and running a national consumer press ...

International: Ogilvy dominates Asian PR awards once again

of the Nokia Connection People Adventure 99 , where Nokia provided Hong Kong students with a five-day ...

PR shares frenzy bodes well for future flotations

The PR industry will enter the new millennium with increased status and confidence following the overwhelming success this week of Text 100 s stock market listing. Text saw its share price rocket from 170p to 310p at the end of the first day, to over 500p on Wednesday. The City s embrace ...

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