to remove filtersBurton ads go to WARL as it moves away from Grey
16 Dec 1999 | by ALEXANDRA JARDINE
pounds 1m, currently running on national TV and in the press, and supported by direct mail, internet ...
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DIRECT - C&W in Christmas discount calls mailer
16 Dec 1999 | by IAN DARBY
Cable We want to give something back to our customers at Christmas. With the international call cap, we can enable them to talk to friends and relatives abroad on Christmas Day cheaper than BT. Rapier s work for C s Direct Marketing Association/Royal Mail Awards. It took first place ...
MARKETING MIX - That was the week that was
16 Dec 1999 | by STEPHEN CHANDLER, an account director a
Authority upholds complaints against a poster campaign for the National Dairy Council, which suggested ...
Stop Press
16 Dec 1999 | by ANNE-MARIE CRAWFORD
in the UK, billing pounds 1m a month in web advertising alone. Abbey National has signed as a ... . The rival bid would come from Finalrealm, a company formed by Banque Nationale de Paris SA s Paribas ...
HELPLINE SERVICE - E-mail: marketing@haynet.com
16 Dec 1999 | by BHAVNA MISTRY, editor of Marketing Even
a punchy delivery. Speaking and Presentation Skills suggests two half-day sessions at a ...
ANALYSIS: Piecing together the mess Jigsaw made of Voila’s DM - Why is a joint venture born out of three major FMCG companies unable to come up with a half-decent questionnaire, wonders Drayton Bird
02 Dec 1999 | by DRAYTON BIRD
What can be more calculated to set your pulse racing, as the days shorten and the weather worsens...What can be more calculated to set your pulse racing, as the days shorten and the weather worsens, than the chance to take part in a brand new autumn survey ? Your ardour might be slightly dampened because the envelope containing the invitation is blank (envelope messages generally ...
RELATIONSHIP MARKETING AWARDS 1999: Best innovation
02 Dec 1999
it as a forthcoming attraction for five days in the Telegraph and on radio. It was not an advertising ... this is the first time a car manufacturer has produced a magazine for a national daily newspaper with a ...
Briefs
02 Dec 1999 | by DANNY ROGERS
an account manager, Rochelle Martyn, from Coley Porter Bell. Camelot, the national lottery ... TV presenter Davina McCall, is themed around the 12 days of Christmas, with each day offering a ...
1st Line apologises after failure to cope with calls
02 Dec 1999 | by ALEXANDRA JARDINE
, launched the pounds 12m national direct response campaign in September. But customers experienced ... replaced its national press advertising with a printed apology from managing director, Martin Bateman ...
RELATIONSHIP MARKETING AWARDS 1999: Best use of incentive
02 Dec 1999
customers to keep their mobile phones switched on for longer periods of the day. Prizes were given ... every day for six weeks. The number of phones switched on during this period increased by up ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
