16 Dec 1999
| by IVAN CLARK, director, TV strategy, Medi
of the year - ITV s biggest Christmas
Day audience share in living memory.
...
16 Dec 1999
| by ANNE-MARIE CRAWFORD
The BBC is poised to unveil its biggest corporate push since the
high-profile Perfect Day film...The BBC is poised to unveil its biggest corporate push since the
high-profile Perfect Day film ...
of two films which will air on Christmas Day, and continue into the
millennium.
The films ...
at 5.30pm and 8.30pm on Christmas Day around
EastEnders. The BBC traditionally takes the lion s share ...
16 Dec 1999
| by RAYMOND SNODDY, media editor of The Tim
for the National Lottery licence will tee up one of the
first great marketing and PR battles of the next century...for the National Lottery licence will tee up one of the
first great marketing and PR battles of the next century ...
for the National Lottery, which has seen sales
reach a plateau. Peter Davis, the man who ran the previous lottery ...
be the same
this time.
A Branson bid is, however, great news that will enliven some of the dog
days ...
16 Dec 1999
| by STEPHEN CHANDLER, an account director a
day....Mix was never the sort of child that could resist opening advent
calenders ahead of the correct day.
Unfortunately, this habit has proved hard to break, as Mix discovered
when festive greetings from Beeb.com arrived in the form of a BBC-themed
advent calender.
The print version ...
16 Dec 1999
| by IAN DARBY
Abbey National has awarded the pounds 10m advertising account for
its forthcoming internet bank...Abbey National has awarded the pounds 10m advertising account for
its forthcoming internet bank, codenamed Aquarius, to Euro RSCG Wnek
Gosper.
Strategic planning has been handed to Carat, which ...
within the Abbey National group
and will initially launch an online savings account, with other ...
16 Dec 1999
| by MARKETING REPORTERS
Abbey National s marketing director, Sara Weller, has quit and is
set to take a senior marketing...Abbey National s marketing director, Sara Weller, has quit and is
set to take a senior marketing ...
.
Meanwhile, Weller s departure has promoted a restructuring of senior
marketing roles at Abbey National ...
to Andrew Pople, Abbey National s
managing director.
Pople said: Gary s retail experience ...
16 Dec 1999
| by KEVIN JOHNSON
exclusivity was key, the Millennium Dome and its
associated National Programme must offer investors a real ...
and be perceived as having fabric of the nation status but,
more importantly, it would be leveraged internally ...
in turn provided a logical link
with M association with the National Identity Zone in the Dome ...
16 Dec 1999
| by IAN DARBY
Cable We want to give something back to our customers
at Christmas. With the international call cap, we can enable them to
talk to friends and relatives abroad on Christmas Day cheaper than
BT.
Rapier s work for C s Direct
Marketing Association/Royal Mail Awards. It took first place ...
16 Dec 1999
| by ALEXANDRA JARDINE
on Christmas Day at 6pm, 8.30pm and 10.30pm.
Tracking research from the first series that Jacob ...
16 Dec 1999
| by ANNE-MARIE CRAWFORD
Guinness will be the last brand to advertise on ITV this millennium
and Bell s Whisky the first in the next, following a deal between Diageo
and Granada.
Diageo beat off rivals, such as IBM, Abbey National and BT, to buy the
entire last break of 1999 and the first break in the new millennium ...