Jacob’s sticks to ITV’s Millionaire after sales rise
16 Dec 1999 | by ALEXANDRA JARDINE
on Christmas Day at 6pm, 8.30pm and 10.30pm. Tracking research from the first series that Jacob ...
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DIRECT - C&W in Christmas discount calls mailer
16 Dec 1999 | by IAN DARBY
Cable We want to give something back to our customers at Christmas. With the international call cap, we can enable them to talk to friends and relatives abroad on Christmas Day cheaper than BT. Rapier s work for C s Direct Marketing Association/Royal Mail Awards. It took first place ...
Guinness TV ad to call millennium last orders
16 Dec 1999 | by ANNE-MARIE CRAWFORD
Guinness will be the last brand to advertise on ITV this millennium and Bell s Whisky the first in the next, following a deal between Diageo and Granada. Diageo beat off rivals, such as IBM, Abbey National and BT, to buy the entire last break of 1999 and the first break in the new millennium ...
Pontin’s appoints Cheetham Bell to winter campaign
16 Dec 1999 | by ANNE-MARIE CRAWFORD
at the eight UK family centres owned by Pontin s. National press ads and brochures will support ...
Conferences and exhibitions - Telecoms reveals its future agenda - Bhavna Mistry takes a look at how the telecoms industry approaches exhibitions
16 Dec 1999 | by BHAVNA MISTRY, editor of Marketing Even
scale: figures from the International Telecommunications Union, the United Nations agency ... and quirkiness were the order of the day, on an exhibition floor where most tended to focus ...
NEW MEDIA - Butlins in e-push to rebuild image
16 Dec 1999 | by BEN ROSIER
Butlins this week goes live with a new web site as part of a drive to shake off its unfashionable Hi de Hi image. The Rank-owned family holiday brand is offering an exclusive free day ... for a coupon for a free day at a Butlins resort, customers can also buy a limited range of holidays ...
Branson names JWT boss to lead People’s Lottery
16 Dec 1999 | by PAUL WHITFIELD
on advertising since launching the National Lottery in 1994 (MMS). ...
Burton ads go to WARL as it moves away from Grey
16 Dec 1999 | by ALEXANDRA JARDINE
pounds 1m, currently running on national TV and in the press, and supported by direct mail, internet ...
MARKETING MIX - That was the week that was
16 Dec 1999 | by STEPHEN CHANDLER, an account director a
Authority upholds complaints against a poster campaign for the National Dairy Council, which suggested ...
Apple’s European shake-up means axe for UK roles
16 Dec 1999 | by BEN ROSIER
of the iMac, the bulk of the company s advertising has been produced by Chiat Day in the US with minor ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
