to remove filtersLidl sets UK branding task for Paradigm PR arm
10 Dec 1999 | by JULIETTE GARSIDE and SEBASTIAN VESPER i
for Lidl: supporting the existing stores, launching new stores and running a national consumer press ...
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OPINION: Defend capitalism or the PR industry dies
10 Dec 1999 | by BERNARD INGHAM
nation and bloc in the world sets out to defend its interests. The prime concern of the world s largest ... trade, is the engine of global improvement. Demonstrators may hate the idea that multi-nationals ... new job: preparing the nation for a blacked-out Coronation Street screen at 7.30pm because the wind ...
MAIN FEATURE: War of the aisles - Supermarkets face more complex and numerous PR issues than ever before in their battle for supremacy
26 Nov 1999 | by RICHARD EDWARDS
public profile. Their accountability is far removed from the relatively genteel days of the early-1990s ... on it they will see the irony in the fact that it has taken a former nation of shopkeepers to teach the new ...
DIARY: Iceland’s campaigners come out of their shells and go to work on a egg
19 Nov 1999 | by ANDREW HOLT
the national press and women s interest magazines to boiled eggs and organic bread soldiers. Iceland ...
NEWS ANALYSIS: New ingredients in the the food giants’ battle - Supermarkets are showing initiative when it comes to putting safe, ethically sourced food on their shelves. The fringe benefit is that it’s a powerful PR tool
19 Nov 1999 | by MARY COWLETT
shareholders to customers on a day to day basis, says Iceland head of PR Hilary Berg. To help deliver ... information line in February, which received over 3,000 calls within the first two days and removed GM ...
EDITORIAL: M&S eats a slice of humble PR pie
05 Nov 1999 | by MARY COWLETT
. The news has, however, come rather late in the day. But it should come as no surprise, that a company ... proactive marketing strategy. Those days have gone. The company now needs to be seen to be creating a real ...
FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards
24 Sep 1999 | by RICHARD EDWARDS
-executive management team. McKeon adds that the feedback he gets day-to-day and through regular meetings ... to the national newspapers or the glossies. Good fashion PROs know there is a big regional press out ... have relatively limited resources to dedicate to fashion compared to the nationals, and simply cannot ...
Focus-Do It All embarks on extensive PR review
24 Sep 1999 | by SOPHIE BARKER
to be growing and want to have an agency with more of a national presence and a financial element ...
MEDIA: Nationals look to high street links to regain lost readers
10 Sep 1999 | by MAGGIE BROWN
National newspapers, in common with television channels, funnel great energy and resources...National newspapers, in common with television channels, funnel great energy and resources into their autumn packages. The broadsheets traditionally opt for a juicy exclusive book serialisation to woo ... promotion, ensures Tesco s name is blazed across the paper s front page day after day, with acres ...
Diary: C&W shows preachers that jungle.com boss is the king of the swingers
10 Sep 1999 | by JULIETTE GARSIDE
A tale has reached me from the insane side of PR. Last week, Cohn and Wolfe came up with an amusing stunt to promote on-line retailer jungle.com. The day started quite strangely with C ... knees and pray . Edwards, strangely, thought the day was a great success. As chaos raged ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
