Cohn and Wolfe has won the competitive pitch for launch PR for Zyban, Glaxo Wellcome s new smoking...smoking cessation product. The account was originally put out to tender this summer (PR Week, 16 July ... will be supporting Glaxo Wellcome in a targeted programme of activities to raise awareness of smoking cessation in the UK. CPR has been working for Glaxo Wellcome on a smoking cessation campaign across Europe ...
Company: Glaxo Wellcome Issue: National Institute of Clinical Excellence recommendation...Company: Glaxo Wellcome Issue: National Institute of Clinical Excellence recommendation ... announcement, that the National Institute of Clinical Excellence (NICE) was to recommend Glaxo Wellcome ... available to patients via the NHS. The story ran for a full seven days, while the media awaited ...
PR Week found itself going round in circles when following up the story that the National...PR Week found itself going round in circles when following up the story that the National Institute of Clinical Excellence (NICE) wouldn t recommend Glaxo Wellcome s Relenza as an NHS drug. On calling Hill and Knowlton, which handles Relenza for Glaxo Wellcome, I was assured an expert ...
standout among the 260-plus national weeks and days. ... ungentlemanly PR battle. At the end of July, Rennie announced that it was going to sponsor a national ... , Gaviscon announced it was going to sponsor a National Heartburn and Indigestion week, during the week ...
million on average to bring a drug to market, so every day you fight for is going to make a difference ... to attend a series of major national and international meetings. These included the British Thoracic ...
. In the old days you could stick a four-man team in place and know in advance what fee you would get ... National Institute for Clinical Excellence (NICE), which will evaluate pharmaceuticals in terms ... sophisticated in the coming years and will be pounced on by both local and national media. The great fear ...
of its first smoking cessation product, Zyban....of its first smoking cessation product, Zyban. The drug, claimed to help people stop smoking ... to run an anti-smoking campaign across Europe, aimed at consumers and government, in the run ... smoking. ...
and sponsorship for Unilever s UK national management team, which runs the company s UK businesses ... by global corporate affairs chief Michel Obretech and operates alongside the UK national management team ...
three years ago to selling 100,000 bottles a day thanks to a campaign designed to disseminate ...
Glaxo Wellcome has hired CPR Worldwide to mount a pan-European anti-smoking campaign ahead...Glaxo Wellcome has hired CPR Worldwide to mount a pan-European anti-smoking campaign ahead of the launch of its first smoking cessation product, Zyban. Work started last week on the consumer ... is to raise public and governmental awareness of the heath hazards and cost to the taxpayer of smoking ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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