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Campaign Hall of Fame. (Part 2 of 2)

with blue-chip agencies such as Chiat/Day, Wieden s fame, ably demonstrates. 40. NATIONAL ... found its way into the nation s consciousness. 8. HEINEKEN POLICEMEN S FEET, WATER ... . Certainly the posters put out by Guinness between 1929 and 1969 rank among the nation s favourites ...

Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

of the day to illustrate their beautiful posters (most famously Millais bubbles for Pears). They took ... , it is the single advertisement that had more influence on the nation than any other, and the execution ...

Campaign Hall of Fame: The ads that influenced the power brokers - Opinion formers and style leaders tell Campaign about the ads they think have changed society for the better. Compiled by Caroline Marshall

remain plain to see. Clarissa Baldwin is chief executive of the National Canine Defence League ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

takes the piss out of us Brits for not being prouder of our national flag carrier ... Saatchis putting ... and Publicis play out the dying days of their stormy global marriage in the courts as TN files a lawsuit ... competitive and I like to feel stretched - Johnson leaves TBWA London to run TBWA Chiat/Day New York ...

ANALYSIS - How we sold the Dome to UK brands - Kevin Johnson, former commercial director at NMEC, explains how he and his team set out to raise pounds 150m in sponsorship deals for the Dome

exclusivity was key, the Millennium Dome and its associated National Programme must offer investors a real ... and be perceived as having fabric of the nation status but, more importantly, it would be leveraged internally ... in turn provided a logical link with M association with the National Identity Zone in the Dome ...

MARKETING MIX - That was the week that was

Authority upholds complaints against a poster campaign for the National Dairy Council, which suggested ...

MARKETING MIX - Brand manager of the week

Name - Adrian Burder Age - 34 Job Title - marketing director, National Canine Defence League What is your greatest achievement? Building the current NCDL marketing team. Committed, creative and they put up with me. What would be your dream brand to work ...

Adwatch winners of 1999

particularly well. The following are some of the more remarkable campaigns. The National Lottery ... Wallets , many different commercials were running at the same time, all unified by the National Lottery ... .46 12 19 National Lottery WCRS/BMP OMD 4773 16.70 13 11 Burger King ...

FOCUS: HEALTHCARE PR - A new pill to swallow. A further layer of healthcare regulation will necessitate greater levels of pre-launch PR for new drugs. Nick Purdom reports

Contrary to its friendly-sounding acronym, NICE - the National Institute of Clinical Excellence...Contrary to its friendly-sounding acronym, NICE - the National Institute of Clinical Excellence ... is inevitable in the early days. For new technologies formal notice of referral will usually occur one year ... to journalists and national government including the health minister. The NICE appraisal of Relenza may ...

TBWA reclaims ’dog is for life’ theme for NCDL

in a new campaign for the National Canine Defence League....TBWA GGT Simons Palmer is bringing back the A dog is for life, not just for Christmas slogan in a new campaign for the National Canine Defence League. The line, which was created ... , Andrex, in which consumers collect tokens towards a soft toy puppy. The national campaign ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.