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Eveready calls pitch for $80m new launch

- Eveready, the battery manufacturer, has lined up its global roster agencies to pitch for the 80 million launch of a new product under the Energizer name. Bates Worldwide, which handles Energizer in Europe, and TBWA/Chiat Day, the incumbent in Eveready s US domestic market, are expected to contest ...

Eveready calls pitch for $80m new launch

- Eveready, the battery manufacturer, has lined up its global roster agencies to pitch for the 80 million launch of a new product under the Energizer name. Bates Worldwide, which handles Energizer in Europe, and TBWA/Chiat Day, the incumbent in Eveready s US domestic market, are expected to contest ...

Emirates Airline appoints Westhill for online development

- Emirates Airline has appointed London new media and identity specialist Westhill Communications as its web development agency. The company will be responsible for developing a series of websites for various parts of the United Arab Emirates national carrier. The work will be produced in partnership ...

Emirates Airline appoints Westhill for online development

- Emirates Airline has appointed London new media and identity specialist Westhill Communications as its web development agency. The company will be responsible for developing a series of websites for various parts of the United Arab Emirates national carrier. The work will be produced in partnership ...

MindShare Worldwide to launch next generation website

groups. Each of MindShare s offices has its own section for nationally relevant information ...

MindShare Worldwide to launch next generation website

groups. Each of MindShare s offices has its own section for nationally relevant information ...

MEDIA ANALYSIS: FORUM - Will the last boss to leave please turn out the lights? Alasdair Reid asks how high-profile defections to new media will affect traditional business

Clearly anyone who s anyone in media these days is preparing to bale out into cyberspace. Last...Clearly anyone who s anyone in media these days is preparing to bale out into cyberspace. Last ... as National Geographic Channel s managing director to become Yahoo! s European commercial director ... the smoke and mirrors, there s only balsa wood and sticking plaster. Or, alternatively, you make a fortune ...

NEWS ANALYSIS: Emap Elan brand extensions head down the escape route - Are the days of standalone

These days it s almost impossible to buy a magazine that exists as a standalone print product...These days it s almost impossible to buy a magazine that exists as a standalone print product. In fact you re generally buying into a lifestyle brand that incorporates everything from a website ... Routes rucksack, Bebe confirms. But it s early days and we want to establish the brand first ...

HOW TO GET AHEAD: PERK LIFE - Classic motors

Every day is payday , boasts the recruitment ad for the motoring mag and website...Every day is payday , boasts the recruitment ad for the motoring mag and website, automotivesourcing.com. Tempting enough, but at this company even the lowliest salesman goes home in a motor most managing directors would be proud of. Salesmen get a car fund - 10 per cent of their sales ...

Guardian to unveil global division

. These have been the most wide-ranging of any of the UK national papers but haven t yet realised a ... sells around 20,000 copies a day. McCall said: We want to make more from international ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.