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Whitbread to put its Costa Coffee brief out to pitch

for pre-Christmas media relations work, and for a Valentine's Day project next year. Whitbread also ... outlets at a rate of one every five days. Its advertising, done by Mother, and its passion for coffee ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

and the national Floodline. The integrated advertising, PR and direct marketing campaign, co ... coverage and implement a national media campaign for Flood Action Week, in conjunction with Circus ... last year) to Flood Action Week. National press and broadcast media were targeted and the strategy ...

August.One set to update Bull Info Systems image

.confidence advertising campaign started last week targeting the national press. August.One managing director Tariq ...

PUBLIC SECTOR: RNIB campaigns to change perceptions

The Royal National Institute for the Blind has launched a six-month education campaign, 'Changing...The Royal National Institute for the Blind has launched a six-month education campaign, 'Changing the way we think about Blindness'. Handled solely by the charity's in-house five-strong communications team, headed by Lynne Stockbridge, the campaign aims to change minds about sight-loss and show ...

MEDIA: MARKETING ON-LINE - Media sets its sites on fresh markets After its glorious arrival as the saviour of free speech, the internet is rapidly descending into the same sort of cut-throat battleground that exists in any commercial market.

is the media monkey, an animated character who dishes out all the gossip. After day one, he was getting e ... a cuttings service plus events diary for the day which can be e-mailed out. www ... an editorial team delivering 30 to 50 stories a day which can be e-mailed to users according to their needs ...

CAMPAIGNS: Weekly Web Watch - Persil senses time to bill its caring image

for a few days before they met. Both the French dictator and detergent manufacturer Persil advocate a ... externally. Advice on vitamins, an interview with chef Brian Baker and a three-day menu are also given ...

Red Rooster PR picked for Quality Street relaunch

. RRPR will be promoting the first ever National Quality Moments Day, which takes place on 20 October ...

Platform: Grabbing the tiger economies by the tail - With the international spotlight turned on Asia, now is not the time for PR agencies to jump ship, says Shoba Purushothaman

The international media has had a field day this year portraying Asia as a region in real economic...The international media has had a field day this year portraying Asia as a region in real economic difficulty and under a permanent haze. However, the reality is somewhat different and PR professionals targeting the region must realise this if they are to be successful. The economic ...

Feature: Creating a monster - By the time these cute little creatures entered our shores the agency that had overseen their arrival already knew it was on a sure thing

this phenomenon come to take its place in the minds and schoolyards of a nation? And what role has PR had in its ... launched three months later, the game had been featured in every national newspaper, with unsuspecting ... staples of the national and regional press. In response to the issue of financial pressures ...

NEWS ANALYSIS: Big PR fiasco leads to a very big mop-up job - The reputation of Barclays has suffered a barrage of negative press over ATM charges and fat cat salaries and PR has taken the brunt of the blame

machines; closed 171 rural branches (all on the same day); revealed that senior directors were getting ... takes the day-to-day decisions. But when it comes to communication, some may feel ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.