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to remove filtersTomorrow's Talent: Flex Matresses, 40 day bed-in
01 Jan 2000
"The concept for our latest work for Flex mattresses was, 'the more you use it, the better you feel'. We wanted to prove it. We did a bed-in with two real activists that turned into an online TV show. It came not just from the creative, but Laura's background in sociology which produced the content."
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
