Abbey National will launch a pounds 4m campaign on Christmas Day to encourage customers to switch...Abbey National will launch a pounds 4m campaign on Christmas Day to encourage customers to switch to an Abbey National bank account. TV ads, created by Euro RSCG Wnek Gosper, will feature comedian Alan Davies. They will run nationwide supported by an outdoor campaign running until the end of the year, national press ads ...
ITV is to battle against the rise of niche-targeted channels by overhauling its day- and peaktime...ITV is to battle against the rise of niche-targeted channels by overhauling its day- and peaktime programming. The aim is to position itself to advertisers as the best vehicle for large, but tightly targeted ... times of day and on specific days of the week. Daytime to 4pm will focus on housewives with kids ...
The People s Lottery s marketing plan was outshone by Camelot s, according to the National Lottery...The People s Lottery s marketing plan was outshone by Camelot s, according to the National Lottery Commission, which last night handed the fiercely contested licence to incumbent Camelot. The Commission cited the People s Lottery s marketing research and overall marketing plan as being less convincing ...
four-day burst between 11pm and 1am to coincide with the return home of pubgoers....Budweiser will this weekend screen 16 new TV ads, each featuring up to 15 real UK Budweiser drinkers giving their own version of the cult Whassup catchprase. The ads will screen in an intensive four-day burst between 11pm and 1am to coincide with the return home of pubgoers. ...
Lunn Poly is launching a new TV campaign through WCRS. The ads, which break on Boxing Day, focus...Lunn Poly is launching a new TV campaign through WCRS. The ads, which break on Boxing Day, focus on the positive aspects of buying a holiday, particularly the excitement after booking, rather than relying only on price. The two ads show a mechanic and a teacher at work daydreaming about their holidays. ...
, poster and regional radio ads. It breaks on Boxing Day....First Choice is launching a pounds 6.5m ad push in January urging customers to buy one holiday, get one free. The work, created by Walsh Trott Chick Smith with buying by Walker Media, will include press, poster and regional radio ads. It breaks on Boxing Day. ...
and marketing Simon Bever. He joins from Providian National Bank where he worked as project manager....Matthew Skipper is the new marketing manager at The Money Channel, reporting to director of sales and marketing Simon Bever. He joins from Providian National Bank where he worked as project manager. ...
The Wrigley Company has appointed Circular Distributors to undertake a national door...The Wrigley Company has appointed Circular Distributors to undertake a national door-to-door campaign promoting its new Honey & Lemon Airwaves chewing gum flavour. Several million sample packs ... in with a national TV and poster advertising campaign through creative agency Bray Leino. ...
remedy Canesten Once. The ad, which breaks on Boxing Day, shows a woman sleeping in a moonlit room...Bayer is launching a pounds 1.2m TV campaign through Abbott Mead Vickers BBDO to promote thrush remedy Canesten Once. The ad, which breaks on Boxing Day, shows a woman sleeping in a moonlit room, with the faint but unmistakable buzzing of a mosquito in the background. As it gets louder, the woman swats it ...
,500 registrations, 12,000 coming in the first two days, and monthly page impressions almost doubled, rising to 5...ThisisMoney, the Associated New Media finance site, is claiming record user registration and page impression results following the launch of its Fantasy Share Trading Game last month. The game recorded 18,500 registrations, 12,000 coming in the first two days, and monthly page impressions almost doubled, rising to 5 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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