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SHOPPING WITH REVOLUTION: A literary fix in three days

31 Dec 2000 | by JAMES MCCREERY

I knew it was going to happen. The warning signs had been there for days. What started as a nebulous feeling of vague unease had, in a matter of days, mutated into the must-have craving of a true ... - delivery in two to four working days. This added a hefty HKdollars 170 to the tab, but by now I couldn ...

UK agency picks up APMA's top award

31 Dec 2000 | by ANNA CLARKE

Respect anti-smoking campaign for the UK Department of Health; Swordfish for the best business ...

PROFILE: Kate Burk, Variety Club

31 Dec 2000 | by BHAVNA MISTRY

,000 businesses ranging from hotel chains, national heritage sites, extreme-sports firms and health clubs, offer either a two-for-one or similar offer in an Amazing Days Out directory. The theme was launched ... will sport a Variety Club Amazing Days Out tag. Supermarkets, DIY stores and garden centres ...

COVER STORY: Information services - Teletext's daily digital push - Teletext is being rebranded to emphasise its move to new digital platforms and is using a daily prize giveaway to build brand and audience awareness. Anna Clarke gets the low down

31 Dec 2000 | by ANNA CLARKE

. To back this up, it is offering consumers the chance to win a prize a day simply by registering ... will be changed every day in a free prize draw over three weeks. It is based on the theme 'Money Can't Buy ... . Teletext's up-to-the-minute image - the service is updated around 48,000 times a day - is in the equation ...

Asians buying online set to double next year

31 Dec 2000

sites and Taiwan visiting 49. In terms of the number of days per month spent online, users in Korea and Hong Kong spent 12 days, with Singapore users spending 11 days online per month. ...

WKD iron brew seeks pictures in POS roll-out

31 Dec 2000

in selected youth bars in the North-West, prior to a national roll-out in early 2001. Photos ...

P&I CHALLENGE MODULAR STANDS: Stands to sample - Sampling is becoming more sophisiticated and agencies are tapping into the exhibition marketing tool box to increase brands' on-site impact. Bhavna Mistry puts three modular suppliers to the test

31 Dec 2000 | by BHAVNA MISTRY

of 3,000 samples per day Brand history: The chilled iced tea drink launched in 1998, in 500ml ... that the sampling initiative is part of a national integrated marketing campaign and that the product is within ... the assumption that the majority of promotion will take place either inside, or only outside on fair days ...

YOU DO WHAT?: Kirk Jobsz, postmaster general, Postkard.com

31 Dec 2000

and the postmistress, who looks after the Beijing office, do the day-to-day maintenance of the web site, uploading ...

Truck firm opts for TLC scheme

31 Dec 2000

-for-one golf days at over 150 courses, plus discounts at UK health clubs including Fitness First and Esporta. ...

Museums to get incentive boost

31 Dec 2000

The Campaign for Museums is launching a drive in the new year to help museums and galleries compete in the corporate incentive market against the leisure sector and theme parks. It kicks off with a one-day conference on 25 January, hosted by The British Museum. Competing with the Best ...

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