Virgin Rail’s east coast bid rejected
22 Dec 2000
Richard, whose People’s Lottery lost its fight to operate the National Lottery earlier this week. ...
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Vodafone buys Irish mobile phone company
22 Dec 2000
by Ireland’s national telecoms company, Eircom -– in a deal worth £2.6bn....LONDON (Brand Republic) UK mobile phone group Vodafone has agreed to buy Eircell - the Irish mobile phone business owned by Ireland s national telecoms company, Eircom - in a deal worth 2.6bn. The purchase, which is understood to be the biggest Irish corporate takeover to date, cannot be completed until ...
Venus Williams signs record £27m deal with Reebok
22 Dec 2000
. The sportswear and apparel manufacturer will also make the national game’s authentic Pro Line merchandise ...
NEWS BRIEFS
21 Dec 2000
Abbey National will launch a pounds 4m campaign on Christmas Day to encourage customers to switch...Abbey National will launch a pounds 4m campaign on Christmas Day to encourage customers to switch to an Abbey National bank account. TV ads, created by Euro RSCG Wnek Gosper, will feature comedian Alan Davies. They will run nationwide supported by an outdoor campaign running until the end of the year, national press ads ...
Branson delays decision on Lottery action
21 Dec 2000
Sir Richard Branson is to delay his decision on legal action against the National Lottery...the National Lottery Commission, after losing his fight to run the National Lottery. Sir Richard yesterday ... decision on whether to take legal action against the National Lottery Commission until the beginning ... for the National Lottery franchise earlier this year but, at a judicial review, Camelot claimed that it knew ...
MEDIA: ITV fights 'niche' rivals with schedule refocus
21 Dec 2000 | by POPPY BRECH
ITV is to battle against the rise of niche-targeted channels by overhauling its day- and peaktime...ITV is to battle against the rise of niche-targeted channels by overhauling its day- and peaktime programming. The aim is to position itself to advertisers as the best vehicle for large, but tightly targeted ... times of day and on specific days of the week. Daytime to 4pm will focus on housewives with kids ...
Branson loses out to Camelot spend
21 Dec 2000 | by CORDELIA BRABBS
The People s Lottery s marketing plan was outshone by Camelot s, according to the National Lottery...The People s Lottery s marketing plan was outshone by Camelot s, according to the National Lottery Commission, which last night handed the fiercely contested licence to incumbent Camelot. The Commission cited the People s Lottery s marketing research and overall marketing plan as being less convincing ...
STOP PRESS
21 Dec 2000
four-day burst between 11pm and 1am to coincide with the return home of pubgoers....Budweiser will this weekend screen 16 new TV ads, each featuring up to 15 real UK Budweiser drinkers giving their own version of the cult Whassup catchprase. The ads will screen in an intensive four-day burst between 11pm and 1am to coincide with the return home of pubgoers. ...
STOP PRESS
21 Dec 2000
Lunn Poly is launching a new TV campaign through WCRS. The ads, which break on Boxing Day, focus...Lunn Poly is launching a new TV campaign through WCRS. The ads, which break on Boxing Day, focus on the positive aspects of buying a holiday, particularly the excitement after booking, rather than relying only on price. The two ads show a mechanic and a teacher at work daydreaming about their holidays. ...
NEWS BRIEFS
21 Dec 2000
, poster and regional radio ads. It breaks on Boxing Day....First Choice is launching a pounds 6.5m ad push in January urging customers to buy one holiday, get one free. The work, created by Walsh Trott Chick Smith with buying by Walker Media, will include press, poster and regional radio ads. It breaks on Boxing Day. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
