20 Dec 2001
| by Jennifer Whitehead,
entertainment system. The ads will run on national TV for six weeks and a cinema version of the Matiz ad ...
20 Dec 2001
| by MARK KLEINMAN
hopes the campaign, called 'Start the New Year by stopping',
will encourage smokers to adopt a day-by-day approach to giving up
smoking.
A high proportion of smokers who aim to kick the habit as part of their
New Year's resolutions return to smoking shortly afterwards.
The advent calendar is being ...
20 Dec 2001
The National Maritime Museum is looking for an ad agency to promote
the attraction to potential visitors. It has issued an OJEC tendering
notice for a three-year contract worth an undisclosed amount.
...
20 Dec 2001
| by MARK KLEINMAN
The Football Association is to consider sponsorship for the new
national stadium in a move that sports industry insiders say could be
worth more than 15m a year.
The FA and government are expected to announce today (Wednesday) that
Wembley has been selected as the site for the stadium ...
20 Dec 2001
| by MATTHEW ARNOLD
That Great British Christmas tradition - the Queen's Speech - is
just days away, and Laurence Alexander, the managing director of mobile
internet business Genie, is still on a mission to see ...
's speech to the nation in txt format.
"I haven't done my chances of getting a peerage any good ...
20 Dec 2001
| by MATTHEW ARNOLD
of challenges loom in the
not-too-distant future. The government's first national alcohol strategy
report ...
remain vigilant in its self-policing if
it is to safeguard its rights. "The day we don't listen to the pressure
groups is the day we're a year from the end," says Thompson. "I think we
must stay one step ...
20 Dec 2001
NTL has hired Paul Stevenson as head of marketing for its North
East and East Midlands division. His appointment comes as the cable
company seeks to shift its marketing from national brand campaigns to
more regional activity (Marketing, December 13).
...
20 Dec 2001
Going Places is launching a 6m TV campaign featuring Royle
Family star Ricky Tomlinson in order to drive sagging summer bookings.
The ads, which feature the strapline 'Deals to really get you going',
break on Boxing Day and run until mid-February.
...
20 Dec 2001
Fiat Punto kicks off a 4m ad campaign through D'Arcy on
Boxing Day to boost its brand image as a fun and feisty car. The ads
feature a passionate argument between a couple and use The Human
League's Don't You Want Me Baby? as the background music.
...
20 Dec 2001
Air Miles has teamed up with Avis Europe to offer collectors Air
Miles every time they rent a car with the company. The partnership will
allow the loyalty scheme's members to collect Air Miles at any of Avis'
2700 locations in 112 countries. For each car rental day purchased in
the UK, Europe ...