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Daewoo to kick off 2002 with £3m ad blitz

entertainment system. The ads will run on national TV for six weeks and a cinema version of the Matiz ad ...

DIRECT: Nicorette in 'quit smoking' DM

hopes the campaign, called 'Start the New Year by stopping', will encourage smokers to adopt a day-by-day approach to giving up smoking. A high proportion of smokers who aim to kick the habit as part of their New Year's resolutions return to smoking shortly afterwards. The advent calendar is being ...

National Maritime Museum searching for agency

The National Maritime Museum is looking for an ad agency to promote the attraction to potential visitors. It has issued an OJEC tendering notice for a three-year contract worth an undisclosed amount. ...

FA weighs £15m sponsor deal for national stadium

The Football Association is to consider sponsorship for the new national stadium in a move that sports industry insiders say could be worth more than 15m a year. The FA and government are expected to announce today (Wednesday) that Wembley has been selected as the site for the stadium ...

MARKETING MIX: Dear subjx, 1 wld like 2 wsh u a mry xmas. HMQE2 xxx

That Great British Christmas tradition - the Queen's Speech - is just days away, and Laurence Alexander, the managing director of mobile internet business Genie, is still on a mission to see ... 's speech to the nation in txt format. "I haven't done my chances of getting a peerage any good ...

ANALYSIS: Is alcohol the new tobacco? - Alcohol advertisers fear that industry self-regulation may not be enough to ward off tough ad restrictions, writes Matthew Arnold

of challenges loom in the not-too-distant future. The government's first national alcohol strategy report ... remain vigilant in its self-policing if it is to safeguard its rights. "The day we don't listen to the pressure groups is the day we're a year from the end," says Thompson. "I think we must stay one step ...

Appointment at NTL

NTL has hired Paul Stevenson as head of marketing for its North East and East Midlands division. His appointment comes as the cable company seeks to shift its marketing from national brand campaigns to more regional activity (Marketing, December 13). ...

STOP PRESS: Going Places launches TV campaign

Going Places is launching a 6m TV campaign featuring Royle Family star Ricky Tomlinson in order to drive sagging summer bookings. The ads, which feature the strapline 'Deals to really get you going', break on Boxing Day and run until mid-February. ...

STOP PRESS: Fiat Punto launches ads for Christmas

Fiat Punto kicks off a 4m ad campaign through D'Arcy on Boxing Day to boost its brand image as a fun and feisty car. The ads feature a passionate argument between a couple and use The Human League's Don't You Want Me Baby? as the background music. ...

DIRECT BRIEFS: Air Miles teams up with Avis Europe

Air Miles has teamed up with Avis Europe to offer collectors Air Miles every time they rent a car with the company. The partnership will allow the loyalty scheme's members to collect Air Miles at any of Avis' 2700 locations in 112 countries. For each car rental day purchased in the UK, Europe ...

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