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DIRECT: Nicorette in 'quit smoking' DM

20 Dec 2001 | by MARK KLEINMAN

hopes the campaign, called 'Start the New Year by stopping', will encourage smokers to adopt a day-by-day approach to giving up smoking. A high proportion of smokers who aim to kick the habit as part of their New Year's resolutions return to smoking shortly afterwards. The advent calendar is being ...

Consignia to slash 30,000 jobs

12 Dec 2001 | by Jennifer Whitehead,

reacted angrily to the news of the job cuts, threatening a national strike to fight any compulsory ...

DIRECT BRIEFS: Creative department reshuffle at Tullo Marshall Warren

06 Dec 2001

director in charge of the day-to-day running of the creative department. ...

DIRECT BRIEFS: REaD Group unveils research results

29 Nov 2001

The REaD Group has unveiled research showing that businesses wasted 70.2m over the past year mailing people at the wrong address. The findings are based on match rates found by the National Suppression File (NSF), which uses data from GAS, NCOA, Electoral Roll and the postal returns file. ...

DIRECT: NSF in DM push to change attitudes to schizophrenia

29 Nov 2001

The National Schizophrenia Fellowship (NSF) is asking the public to change its attitudes to the disease through a new direct marketing campaign. The emotive campaign includes a mother talking about her daughter's illness. The charity, which operates more than 350 schemes around the UK ...

DIRECT BRIEFS: Hotrecruit.com appoints Grasshopper

22 Nov 2001

Hotrecruit.com, an online recruitment site, has appointed Grasshopper to handle its Christmas direct marketing campaign following a six-way pitch. The activity will target recruitment managers across the service industry, promoting the site's offer of advertising positions from 1 a day. ...

Is fuzzy marketing the
future of advertising?

19 Nov 2001

but only briefing the below-the-line side three days before the pitch. But clients are also facing a ...

DIRECT MARKETING: The benefit of innovative DM - Direct marketing companies are realising that envelopes play a vital role in the success of DM campaigns

15 Nov 2001 | by ROBERT MCLUHAN

With some 60 million items of mail pouring through the nation's letterboxes each day, marketers have to make their mailings stand out. One way to do this is to ensure the envelope itself ... these days, and the use of lasers to print the address in this form can create a homey feel. "There is a ...

DIRECT BRIEFS: Royal Mail launches DM campaign

15 Nov 2001

customers?' The campaign, by Joshua, is to be supported by national and trade press ads by Bates UK. ...

DIRECT: Safeway hires Newton 21 for launch task

15 Nov 2001 | by MATTHEW ARNOLD

recently. Safeway is the nation's fifth largest supermarket chain, ranking just behind Iceland ...

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