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Pharmacia is launching a festive direct marketing push for its Nicorette nicotine replacement brand in a bid to encourage smokers to kick the habit as part of their New Year's resolutions. The pharmaceuticals company is sending advent calendars to smokers registered on the Fresh Start programme,...
The National Maritime Museum is looking for an ad agency to promote the attraction to potential visitors. It has issued an OJEC tendering notice for a three-year contract worth an undisclosed amount.
The Football Association is to consider sponsorship for the new national stadium in a move that sports industry insiders say could be worth more than 15m a year. The FA and government are expected to announce today (Wednesday) that Wembley has been selected as the site for the stadium,...
LONDON - The Football Association is to consider sponsorship for the new national stadium in a move that sports industry insiders say could be worth more than 15m a year.
LONDON - Shares in Pearson, owner of the Financial Times, fell almost 3% today as the group said advertising revenues in the first quarter of next year are expected to be lower.
LONDON - Shares in United Business Media plunged 12.5% today after it issued a trading statement in which it slashed its dividend.
Chime Communications has laid off a total of 150 staff from its workforce this year and is not making 80 further redundancies as suggested in a Campaign Hotline last week. Chime has said that it does not anticipate making any more staff cuts "unless market conditions deteriorate further".
Duncan Edwards, the deputy managing director of The National Magazine Company, will be promoted to managing director in March 2001. The former MD, Terry Mansfield, will remain with the company as president and chief executive officer.
Motorola is launching a national sampling campaign to promote two new products to consumers in the run-up to Christmas. The mobile phone manufacturer is providing key mobile retailers with promotional staff to boost sales of the Motorola T191 and V66 handsets. Developed by below-the-line agency...
Public relations has not escaped the current squeeze on marketing services at the moment, and public relations has not escaped. Several agencies among the top 20 report staff cuts in response to client budget cuts. Cohn 1.7m, include Sky, Unilever (Domestos), AstraZeneca (Zyban), Unisys,...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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